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Data
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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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  • Honey co-founder Ryan Hudson defends extension amid fraud detection allegations 17 min read

    Honey co-founder Ryan Hudson defends extension amid fraud detection allegations

    Ryan Hudson rebuts allegations against Honey's affiliate practices while launching ZeroClick AI ad network, as investigation exposes detection evasion system.

  • Google and Apple face Japan's toughest mobile platform rules yet 15 min read

    Google and Apple face Japan's toughest mobile platform rules yet

    Japan enforces Mobile Software Competition Act on December 17, requiring Google and Apple to allow alternative app stores and payment systems with strict compliance rules.

  • Amazon adds $1,000 annual value to Business Prime with QuickBooks, CrowdStrike benefits 9 min read

    Amazon adds $1,000 annual value to Business Prime with QuickBooks, CrowdStrike benefits

    Amazon Business expands membership benefits with financial software, cybersecurity protection, and HR tools for small businesses across three partnership programs.

  • Egypt finally implements data protection law after five-year delay 9 min read

    Egypt finally implements data protection law after five-year delay

    Egypt issues Executive Decree 816 on November 10, 2025, establishing operational framework for 2020 personal data protection legislation with penalties up to 666,666 EGP and new obligations for international transfers.

  • 13 min read

    Apple pauses Texas age verification rules after court injunction

    Apple halts Texas SB2420 implementation following district court injunction while keeping developer tools available for Utah and Louisiana laws taking effect in 2026.

  • Looker Studio adds 15 partner connectors in year-end expansion 6 min read

    Looker Studio adds 15 partner connectors in year-end expansion

    Google expands Looker Studio Connector Gallery with 15 integrations from Supermetrics, Dataslayer, and others spanning retail media, social platforms, and CRM on December 23, 2025.

  • Nielsen and Roku deepen ties with Roku Channel becoming #2 in ad-supported TV 10 min read

    Nielsen and Roku deepen ties with Roku Channel becoming #2 in ad-supported TV

    Nielsen and Roku expand strategic partnership on December 22, integrating streaming data while revealing The Roku Channel ranks #2 in ad-supported TV time.

  • Brazil's data watchdog adds child protection to enforcement agenda 7 min read

    Brazil's data watchdog adds child protection to enforcement agenda

    ANPD approves priority enforcement map including child safety online following Digital Statute passage while postponing consent rules and governance frameworks.

  • Belgian data watchdog targets adtech with sweeping enforcement strategy 7 min read

    Belgian data watchdog targets adtech with sweeping enforcement strategy

    Belgium's privacy regulator is shifting enforcement resources toward large-scale advertising technology platforms and data brokers under a strategic plan announced December 23, 2025 that fundamentally reshapes how the authority approaches data protection.

  • France slashes Amazon's GDPR fine from €32M to €15M over warehouse monitoring 7 min read

    France slashes Amazon's GDPR fine from €32M to €15M over warehouse monitoring

    French Council of State reduces Amazon France Logistique's €32 million GDPR penalty to €15 million, finding some employee monitoring systems legally justified under European data protection rules.

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