AdClarity adds click-through rate benchmarking to ad intelligence platform
BIScience launched CTR competitive intelligence for AdClarity on December 5, 2025, enabling advertisers to benchmark engagement across display, video, social and in-app ads.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Looker Studio updates filters, charts, and connectors in November releases
Google introduced timeline chart modernization, parameter-enabled filter defaults, and expanded Google Ads metrics in Looker Studio's November 6 and 13 updates.
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Meta removes 134 million scam ads in 2025 amid expanding fraud crisis
Meta announces extensive anti-scam measures at Global Anti-Scam Summit, removing 134 million scam ads in 2025 while user reports decline 50% over 15 months.
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Bombora audiences reach Reddit's 116 million daily users for B2B targeting
Consent-driven B2B audience data expands to Reddit platform through partnership with Bombora, enabling advertisers to activate 19,000 intent-based segments.
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Marketers plan email resurgence amid AI adoption and podcast growth
Survey of 100 business leaders reveals 65% will reinvest in email marketing while 97% report AI impact on performance. Retail media networks reach 70% adoption.
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Amazon CEO Andy Jassy on persistence: seeing projects through makes the difference
Amazon CEO Andy Jassy discusses the importance of resilience and controlling controllable factors during AWS's uncertain early development period in December 2025.
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Treasure Data expands AI Marketing Cloud access through AWS Marketplace
Treasure Data made its AI Marketing Cloud available through AWS Marketplace on December 2, 2025, giving brands direct access to its customer data platform.
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Wikipedia's most-read articles of 2025 reach 2.4 billion hours
Wikimedia Foundation reveals Charlie Kirk assassination, Deaths in 2025 page, and serial killer Ed Gein top Wikipedia's most-read articles with traffic exceeding 44 million views.
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FTC sends $15.3 million in refunds to Avast antivirus customers
Federal Trade Commission distributes nearly $15.3 million to 103,152 Avast customers through checks, PayPal and Zelle following June 2024 settlement over deceptive privacy claims.
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IAB Europe adds multilingual support to DSA transparency guidelines
IAB Europe released version 1.2 of DSA Transparency Implementation Guidelines on December 4, adding standardized text translations in 24 EU languages for ad disclosure.
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German court asks EU to clarify IP address data protection rules
Court seeks guidance on whether dynamic IP addresses constitute personal data when transferred to third parties who cannot identify users.
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California privacy law updates take effect January 1, 2026
California's CCPA updates bring new consumer data protection requirements for businesses selling or sharing personal information, effective January 1, 2026.
