77% of UK marketers predict growth while AI stays out of creative roles
77% of UK marketers forecast revenue expansion in 2026 despite rising competition and integration challenges, according to new survey data released December 10.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Google quietly adds three states to privacy compliance toolkit
Google AdSense expands state privacy regulations messaging to Indiana, Kentucky, Rhode Island on December 11, introducing automatic targeting for future states.
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How developers can build AI shopping catalogs with Bing APIs
SerpApi releases Python tutorial combining Bing Copilot and Shopping APIs to generate gift recommendations with direct purchase links for e-commerce builders.
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Channel99 makes B2B audience targeting automatic across LinkedIn and Google
Chris Golec's Channel99 launches one-click audience activation for B2B marketers on December 11, integrating LinkedIn, Google, Microsoft, and Facebook with AI recommendations.
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HubSpot's Loop Marketing data reveals how 1,800 marketers adapt to AI
HubSpot surveyed 1,800+ marketers in Q4 2025, revealing 51% lack clear brand positioning while 93% say personalization drives leads amid AI-driven marketing shifts.
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Google Analytics session attribution confusion spreads among professionals
Marketing professionals struggle with Google Analytics 4 session attribution mechanics as 59% incorrectly answer direct traffic question despite platform documentation errors.
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Dutch authority reprimands Takeaway for Google Analytics data transfers
Netherlands data protection regulator issues formal reprimand against food delivery company for transferring customer data to US through Analytics from 2020 to 2023.
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Meta settles Nigerian privacy case for $32.8 million
Meta and Nigeria's data authority reach settlement after investigation into behavioral advertising practices affecting 60 million users in the West African nation.
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Netherlands raises serious concerns about EU Digital Omnibus privacy changes
Dutch government warns proposed GDPR amendments could substantially weaken data protection without effectively reducing regulatory burden for businesses.
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Uber launches Intelligence insights platform powered by LiveRamp clean room
Uber Advertising debuts data insights platform combining mobility and delivery signals with brand data through LiveRamp's secure collaboration environment.
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Nielsen audience segments arrive in Amazon DSP and Marketing Cloud
Nielsen Marketing Cloud brings third-party audience data to Amazon's advertising ecosystem through Zeotap integration on December 8, 2025.
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Google launches Data Manager API to centralize first-party data uploads
Google introduces Data Manager API on December 9, 2025, consolidating first-party data ingestion for Google Ads, Analytics, and DV360 through a unified interface.
