Skip to Sidebar Skip to Content
Data
2569 posts

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Posts

Previous Posts
  • EU court empowers representative actions against Apple App Store commissions 8 min read

    EU court empowers representative actions against Apple App Store commissions

    Amsterdam courts gain jurisdiction to hear collective claims alleging excessive fees on app sales, marking significant expansion of cross-border antitrust litigation.

  • Nearly half of UK websites exclude disabled customers online 7 min read

    Nearly half of UK websites exclude disabled customers online

    Research finds 48% of UK websites need accessibility improvements, with travel and hospitality sectors worst affected while councils lead in digital inclusion.

  • Marketers drown in data yet struggle to measure campaign impact, report finds 8 min read

    Marketers drown in data yet struggle to measure campaign impact, report finds

    Funnel research reveals 86% of in-house marketers cannot determine channel impact, while cultural resistance and AI preparation gaps threaten effectiveness.

  • Check My Ads challenges regulators on DMA-GDPR enforcement for advertising 5 min read

    Check My Ads challenges regulators on DMA-GDPR enforcement for advertising

    Check My Ads Institute submitted detailed comments on December 4 to European authorities regarding joint guidelines governing how gatekeepers must handle personal data in digital advertising under parallel regulatory frameworks.

  • Google expands custom segments availability for Display campaigns 6 min read

    Google expands custom segments availability for Display campaigns

    Google Ads policy update enables Custom Segments for Display campaigns starting December 12, allowing advertisers to build audiences with broader tool access.

  • Intuit SMB audiences arrive on The Trade Desk DSP 7 min read

    Intuit SMB audiences arrive on The Trade Desk DSP

    Small business data from QuickBooks, Mailchimp reaches The Trade Desk demand-side platform November 24 as Intuit expands access to verified SMB decision-makers.

  • Meta settles shareholder lawsuit for $190 million over privacy failures 6 min read

    Meta settles shareholder lawsuit for $190 million over privacy failures

    Meta agrees to $190 million settlement with shareholders who alleged board failures over Cambridge Analytica scandal and FTC privacy violations from 2018 to 2025.

  • Spain's AENA receives €1.8 million fine for airport facial recognition failures 10 min read

    Spain's AENA receives €1.8 million fine for airport facial recognition failures

    Spain's data protection authority imposes significant penalties after finding critical gaps in impact assessments for biometric passenger identification system.

  • European advertisers lack addressability expertise despite growing adoption 6 min read

    European advertisers lack addressability expertise despite growing adoption

    IAB Europe survey reveals 68% cite cross-platform data access as top challenge, while over half test Data Clean Rooms and Unified IDs across 27 markets.

  • OnAudience integrates AI audience builder with Amazon DSP 8 min read

    OnAudience integrates AI audience builder with Amazon DSP

    UK data provider OnAudience launches direct Amazon DSP integration enabling instant AI-generated audience segments across 200 markets with privacy-compliant targeting.

  • Indian court orders Google to remove URLs from search in defamation case 8 min read

    Indian court orders Google to remove URLs from search in defamation case

    An Indian court ordered Google and Indian Kanoon to de-index dozens of news articles from search results on November 10, 2025, raising questions about content removal procedures and the right to privacy following acquittal in criminal cases.

  • CNIL fines Vanity Fair publisher €750,000 for cookie violations 8 min read

    CNIL fines Vanity Fair publisher €750,000 for cookie violations

    French data protection authority penalizes LES PUBLICATIONS CONDE NAST for depositing tracking cookies without consent and failing to honor user refusals.

Load More You've reached the end of the list