MRC and IAB release attention measurement guidelines for advertisers
The Media Rating Council and Interactive Advertising Bureau issued comprehensive attention measurement guidelines in November 2025 after industry feedback.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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EU opens cloud gatekeeper probes for Amazon and Microsoft
European Commission launches three market investigations examining whether Amazon Web Services and Microsoft Azure should face Digital Markets Act regulation.
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Guardian unveils five cultural shifts reshaping Australian media habits
Guardian Advertising releases Shift Happens 2025 report showing Australians wake earlier, work flexibly, embrace home life, and optimize time amid changing media consumption.
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Data governance emerges as critical role for programmatic professionals
Agencies face talent gaps as privacy regulations and AI create demand for specialists understanding campaign execution and data quality frameworks.
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Data governance gap exposes AI confidence crisis across industries
September 2025 survey exposes critical gap: enterprises claim AI readiness yet lack data governance foundations needed for autonomous systems to succeed.
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Younger shoppers drive holiday optimism despite economic uncertainty
TransUnion data shows 65% of millennials optimistic about finances while 58% of Americans plan to spend over $250 this holiday season, up from 56% last year.
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Gmail denies changing AI data settings amid user privacy backlash
Gmail clarified November 21 that it did not automatically opt users into AI data training, contradicting viral social media claims about smart features and Gemini model usage.
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This week: Platform battles and AI shifts dominate advertising
Google, Meta, and AI platforms clash over privacy regulations and advertising control as publishers struggle with AI crawler economics and platforms race to deploy agentic features for holiday shopping campaigns this week.
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California fines mobile gaming firm $1.4 million for privacy failures
Jam City violated CCPA by failing to offer opt-out methods across 21 mobile apps, affecting consumers including minors ages 13-16 without consent.
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German data protection authorities call for enhanced GDPR protections for children
German regulators propose ten amendments to strengthen GDPR children's data protection including consent restrictions for profiling and advertising uses.
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Madrid court orders Meta to pay €479 million for GDPR advertising violations
Spanish digital publishers win major unfair competition case against Facebook and Instagram over behavioral advertising data breaches from 2018 to 2023.
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Google Analytics renames cost data import to campaign data import
Google Analytics updates feature name to campaign data import on November 19, 2025, maintaining functionality while better reflecting capabilities.
