The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Over half of marketers report unchanged confidence in measurement accuracy year-over-year, with 60% facing internal skepticism that puts budgets at risk.
Microsoft Clarity launched city and state analytics on dashboard cards October 22, enabling regional traffic analysis without filter navigation for local businesses.
Microsoft Clarity launched city and state analytics on dashboard cards October 22, enabling regional traffic analysis without filter navigation for local businesses.
Over half of marketers report unchanged confidence in measurement accuracy year-over-year, with 60% facing internal skepticism that puts budgets at risk.
LiveRamp announced expanded measurement capabilities on October 23, 2025, allowing retail media networks to analyze Meta advertising through its Clean Room platform.
Prebid.org issued statement on October 23, 2025, addressing confusion around Transaction ID updates in Prebid.js version 10.9 while offering publishers flexibility.
Meta introduces third-party reporting tools option at ad level, connecting Meta Ads directly to Google Analytics 4 for measuring website and shop actions.
Aquila integrates Samba TV streaming data with Google, Meta, Amazon, and TikTok platforms to deliver advertiser-owned cross-platform measurement launching 2026.
A single technical failure at Amazon Web Services knocked out 142 platforms for 15 hours, affecting millions of users and costing businesses billions in lost revenue on October 19-20, 2025.
