ID5 acquires TrueData to strengthen global identity infrastructure
ID5 acquires US-based identity graph company TrueData, combining complementary technologies to create comprehensive privacy-focused solution for digital advertising.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Germany pushes for sweeping data protection simplification beyond EU proposal
Germany calls for broad GDPR reforms including AI training exemptions, reduced access rights, and pseudonymization changes in policy document dated October 23, 2025.
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Ecuador establishes framework for legitimate interest data processing
Ecuador's data protection superintendent issues comprehensive regulations on November 7 requiring documented balancing tests before companies can process personal data based on legitimate interest.
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This week: Courtroom showdowns and crumbling measurement
Digital advertising faces measurement crisis as IP matching fails while legal battles reshape platforms and AI licensing emerges as publishers' new revenue frontier.
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Google Analytics refocuses user-provided data on ads conversions
Google Analytics launched new user-provided data infrastructure on November 5, prioritizing Enhanced Conversions and Customer Match while removing reporting identity.
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Black Rifle Coffee faces class action over American origin claims
California consumers challenge Black Rifle Coffee's "America's Coffee" branding and flag imagery, alleging products are sourced and processed abroad rather than domestically.
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Google updates DV360 attribution and measurement tools
Display & Video 360 adds Floodlight parameter for TrueView, enhances Optimized Targeting bidding intelligence, and shifts Campaign Manager 360 to begin-to-render counting.
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DV360 expands audience reporting to ten distinct categories
Display & Video 360 will expand its Audience List Type dimension from three to ten values by year-end, adding Commerce, Lookalike audiences, and eight total categories.
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Google Finance expands AI capabilities with Deep Search and prediction markets
Google Finance adds Deep Search, prediction markets from Kalshi and Polymarket, live earnings tracking, and launches in India with English and Hindi support.
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Google Ads Editor 2.11 adds Performance Max search term reports
Google releases Editor 2.11 with Performance Max search term visibility, campaign-level negative keyword lists, Smart Bidding Exploration, and video generation tools.
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French regulators fine Doctolib €4.66 million for antitrust violations
France's Autorité de la concurrence fined Doctolib €4.66 million for exclusivity clauses and predatory acquisition of competitor MonDocteur.
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IAB Australia publishes data deletion framework explainer for adtech
IAB Australia releases guidance on standardized privacy protocol as nation awaits second tranche of reforms expected to introduce consumer deletion rights.
