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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Apple notifies developers of comprehensive pricing and payment changes as Bulgaria adopts euro with fixed conversion rate of 1.95583 BGN = 1 EUR.
Media.net and Claritas introduce ELEVATE, the first sell-side measurement and optimization solution for programmatic advertising on the open web.
NIQ introduces data clean room on Snowflake platform enabling marketers to enrich first-party data and measure campaign outcomes across global markets.
by Luis Rijo
NIQ introduces data clean room on Snowflake platform enabling marketers to enrich first-party data and measure campaign outcomes across global markets.
by Luis Rijo
Apple notifies developers of comprehensive pricing and payment changes as Bulgaria adopts euro with fixed conversion rate of 1.95583 BGN = 1 EUR.
by Luis Rijo
Media.net and Claritas introduce ELEVATE, the first sell-side measurement and optimization solution for programmatic advertising on the open web.
by Luis Rijo
Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies.
by Luis Rijo
LiveRamp debuts autonomous agents with data collaboration access, natural language segmentation, and AI-powered marketplace search on October 1, 2025.
by Luis Rijo
WebKit announces Digital Credentials API support in Safari 26 for iOS, iPadOS, and macOS, enabling websites to request mobile IDs from Apple Wallet and third-party wallets.
by Luis Rijo
Andrew Dolgov announces November 1, 2025 shutdown of Tiny Tiny RSS infrastructure including repositories, forums, and websites after years of maintenance.
by Luis Rijo
Browser extension GSC Guardian 2.9 introduces bulk CSV import functionality allowing SEO professionals to upload historical annotations and migrate data efficiently within Search Console.
by Luis Rijo