The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google Ads now identifies unlinked Analytics properties and enables one-click linking from the Campaigns page, with data showing 23% higher conversions for linked accounts.
Google Analytics now allows advertisers to automatically import cost data from Pinterest Ads through a native integration announced September 26, 2025.
Zeta Global announced the acquisition of Marigold's enterprise software business for up to $325 million, expanding its enterprise client base with over 100 brands.
Zeta Global announced the acquisition of Marigold's enterprise software business for up to $325 million, expanding its enterprise client base with over 100 brands.
Google Ads now identifies unlinked Analytics properties and enables one-click linking from the Campaigns page, with data showing 23% higher conversions for linked accounts.
Google Analytics now allows advertisers to automatically import cost data from Pinterest Ads through a native integration announced September 26, 2025.
Businesses increase proxy usage by 1,770% ahead of EU Chat Control vote on October 14, 2025, with Denmark leading at 1,026% growth amid encryption concerns.
Description: Google's open-source Marketing Mix Model Meridian now includes non-media variables like pricing and promotions, channel-level contribution priors, and enhanced binomial adstock decay.
The Trade Desk unveils Audience Unlimited with AI-powered data scoring and new pricing at 3.3% and 4.4% rates, launching late 2025 for select agencies.
Cloudflare announced Observatory monitoring platform and Smart Shield on September 26, 2025, offering performance insights and one-click fixes for all subscription tiers.
Google announced new traffic source breakdown in AdSense reports on September 26, enabling publishers to track visitor origins from direct and platform traffic.
