The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Innovid announced conversion signals within Harmony on November 5, 2025, enabling publishers and platforms to optimize campaigns in real time based on actual business outcomes rather than traditional delivery metrics.
Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages.
European Data Protection Board adopts Opinion 28/2025 assessing Brazil's data protection framework ahead of adequacy decision enabling personal data transfers from Europe.
Supreme court rules that business name, address and phone number on commercial website don't count as personal data under GDPR regulations.
Bundesnetzagentur certified Platform Control on November 4, 2025, establishing free legal review of content moderation decisions for YouTube and Google Maps users.
Publishers and Consent Management Platforms face a February 28, 2026 deadline to implement IAB Europe's updated framework, with Google systems accepting v2.3 strings immediately.
Commission's scoring system weights supply chain 20% and legal jurisdiction 10%, letting US providers win contracts despite foreign government access.
Uber Advertising announces the first custom attention model combining brand lift data with predictive attention measurement for ride and food delivery ads.
IAB releases guide showing Conversion APIs can bridge Connected TV's measurement gap with search and social. Two-thirds of advertisers improved ROAS after CAPI.
Bombora debuts curated ecosystem audiences on October 30, 2025, partnering with Crunchbase, Definitive Healthcare, G2, and HG Insights for B2B targeting.
Cloudflare introduces registry format enabling website operators to discover and validate cryptographic keys from bots and agents at scale, addressing authentication needs.
Microsoft Clarity begins final enforcement of cookie consent requirements for European traffic on October 31, 2025, affecting analytics features.
