AdRoll integrates HUMAN Security for fraud defense and viewability tracking
AdRoll announced integration with HUMAN Security on October 28, 2025, combining pre-bid fraud detection and viewability measurement for advertising campaigns.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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HUMAN Security launches open-source MCP server for AI threat analysis
HUMAN Security released its MCP Server on July 24, 2025, enabling AI assistants to query threat intelligence through conversational interfaces.
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IAB Tech Lab opens device disclosure specification for public comment
IAB Tech Lab announced updates to the Device Storage Duration & Access Disclosure specifications on November 1, 2025, with public comment period remaining open until December 1, 2025.
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This week: Tech giants post record quarters as Amazon reshapes ad infrastructure
Big Tech earnings exceeded expectations late October while behind-the-scenes infrastructure moves signaled deeper industry realignment than quarterly numbers suggested.
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Texas secures $1.375 billion from Google in privacy settlement
Texas finalized an unprecedented $1.375 billion privacy settlement with Google, establishing the largest recovery by any single state for data protection violations.
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Media Rating Council issues draft standards for digital ad auction transparency
Media Rating Council releases September 2025 public comment draft outlining transparency requirements for digital advertising auctions, affecting display, audio, video, search, and retail media channels.
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Check My Ads challenges auction transparency standards
Watchdog organization submits critical comments warning MRC proposal risks codifying unequal transparency for closed-loop platforms while creating conflicts of interest.
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AWS becomes central infrastructure for advertising beyond Amazon's own business
AWS RTB Fabric announcement on October 23 reveals Amazon's strategy to control advertising infrastructure, with cloud services generating 70% of company profits.
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Chrome enforces secure connections by default in October 2026
Chrome 154 will enable "Always Use Secure Connections" by default in October 2026, warning users before accessing public sites without HTTPS encryption.
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Wunderkind launches identity-based audience targeting for Meta Ads Manager
Wunderkind introduced Audiences for Meta on October 29, 2025, enabling brands to sync first-party identity data with Meta Ads Manager for precision targeting.
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DOUGLAS partners with AudienceProject for cross-media measurement in DACH
DOUGLAS selects independent measurement provider to track campaign performance across digital and television channels in Germany, Austria, and Switzerland.
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Display & Video 360 API adds YouTube and Demand Gen asset management
Display & Video 360 API October 2025 update introduces asset creation for YouTube and Demand Gen ads, AdGroupAd retrieval, policy review fields, and SDF v9.1 and v9.2 support.
