The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
TikTok launched iOS real-time conversion reporting with Kochava on October 21, enabling app marketers to access granular conversion insights without SKAN delays for campaigns.
Cloudflare announced new top-level domain insights on Radar on October 27, 2025, with DNS magnitude metrics and certificate transparency data for 1,400+ domains.
Bruno Furnari joins AudienceProject as CPO to advance independent cross-media measurement amid fragmentation and AI transformation in advertising technology.
Google shut down DataForSEO's SERP API cost reduction within five days, eliminating the 80% savings and removing the announcement page from the internet.
Norway's appeals court upholds €6.5 million fine against Grindr for sharing sensitive user data without valid consent, ruling between July 2018 and April 2020.
Meta will use interactions with its AI features to personalize content and ads from December 16, 2025, affecting over 1 billion monthly users globally.
IAB Tech Lab launched public comment on Global Privacy Protocol and Data Deletion Request Framework updates through December 1, adding four U.S. states.
LG Ad Solutions launches Program Views dataset on Databricks Marketplace, providing 33M+ opted-in Smart TV viewership data through Delta Sharing infrastructure.
Microsoft Clarity launched city and state analytics on dashboard cards October 22, enabling regional traffic analysis without filter navigation for local businesses.
Over half of marketers report unchanged confidence in measurement accuracy year-over-year, with 60% facing internal skepticism that puts budgets at risk.
AWS announces RTB Fabric on October 23, 2025, offering single-digit millisecond latency and 80% cost savings for advertising technology companies processing RTB transactions.
LiveRamp announced expanded measurement capabilities on October 23, 2025, allowing retail media networks to analyze Meta advertising through its Clean Room platform.
