The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Airbnb announced March 26, 2025, a sophisticated approach to calculating listing lifetime value that incorporates cannibalization effects and marketing interventions, setting new standards for platform measurement.
LinkedIn introduces company intelligence API on September 23, 2025, enabling B2B marketers to track entire organizations through attribution partners with 287% increase in companies reached.
LinkedIn introduces company intelligence API on September 23, 2025, enabling B2B marketers to track entire organizations through attribution partners with 287% increase in companies reached.
Airbnb announced March 26, 2025, a sophisticated approach to calculating listing lifetime value that incorporates cannibalization effects and marketing interventions, setting new standards for platform measurement.
Integral Ad Science agrees to $1.9 billion all-cash acquisition by Novacap at $10.30 per share, representing 22% premium, with transaction expected to close by end of 2025.
Research shows "stakeholder" is searched 163,800 times annually as professionals seek clarity on corporate jargon while Inverness emerges as least business-literate city.
European Commission closes Digital Markets Act consultation on September 24, 2025 as Google cites €114 billion European business losses and degraded services in official response document.
Inoreader introduces new audio player, instant transcripts, topic extraction, and article generation for podcasts and YouTube videos on September 1, 2025.
