Chrome divestiture technically feasible according to new report
New research addresses key technical questions about Google's browser separation.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Weborama and Utiq launch hybrid cookie and cookieless advertising solution
A new branding offer combines traditional and privacy-first targeting as half of European digital inventory becomes non-addressable.
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IAB establishes standard metrics for gaming advertising measurement
Comprehensive framework addresses transparency gaps as 80% of U.S. internet users identify as gamers.
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Privacy company Proton joins antitrust challenge against Apple's App Store policies
Swiss developer files class-action lawsuit citing predatory practices that harm competition and consumers.
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Google adds Tag Diagnostics to Analytics consent settings hub
Google Analytics integrates diagnostic tools directly into consent monitoring interface for streamlined compliance verification.
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Apple faces trial as federal court denies motion to dismiss antitrust lawsuit
Court ruling allows government case alleging smartphone monopoly to proceed despite tech giant's objections.
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Apple expands EU app store alternatives with new installation features
Apple introduces streamlined web marketplace installation and revised developer terms for European Union users starting with iOS 18.6 update.
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Google expands privacy controls to eight additional US states
AdSense implements Universal Opt-Out Mechanism provisions across Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey and Maryland.
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Adsquare launches attribution dashboard with real-time insights
Location intelligence platform introduces comprehensive measurement hub for programmatic campaigns with advanced control condition methodology.
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Google Ads API delays mandatory conversion environment field until September
Google extends implementation deadline for in-app conversion tracking improvements by three months.
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Google streamlines broad match testing with single-campaign experiments
Google Ads launches new broad match experiment approach eliminating campaign duplication for faster testing results.
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Russian ISPs throttle Cloudflare traffic to 16KB
Russian Internet Service Providers implement traffic caps that disrupt digital marketing infrastructure across major web services.
