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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Germany's largest savings bank network launches wallet-based age verification system with Google for secure online access controls.
Microsoft enhances browser extension interface to simplify website analytics access for marketers and developers.
European study reveals 59% oppose AI training use while demanding clearer data controls.
by Luis Rijo
European study reveals 59% oppose AI training use while demanding clearer data controls.
by Luis Rijo
Germany's largest savings bank network launches wallet-based age verification system with Google for secure online access controls.
by Luis Rijo
Microsoft enhances browser extension interface to simplify website analytics access for marketers and developers.
by Luis Rijo
Commission ruling forces tech giant to offer reduced personalization service without compensation.
by Luis Rijo
New research addresses key technical questions about Google's browser separation.
by Luis Rijo
A new branding offer combines traditional and privacy-first targeting as half of European digital inventory becomes non-addressable.
by Luis Rijo
Comprehensive framework addresses transparency gaps as 80% of U.S. internet users identify as gamers.
by Luis Rijo
Swiss developer files class-action lawsuit citing predatory practices that harm competition and consumers.
by Luis Rijo