Hessian data authority declares abandoned shopping cart emails illegal
Data protection regulator finds that promotional emails to non-customers violate GDPR consent requirements, affecting practices across e-commerce industry.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Hesse data protection authority fines IT company €10,000 for email marketing
Hessian regulator issues penalty for unauthorized use of publicly available data in targeted campaigns without consent.
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New COPPA rules take effect June 23, 2025 with major advertising changes
New transparency and data sharing limits take effect June 23, 2025.
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Innovid launches pixel-free purchase attribution platform
Platform connects TV ad exposures to sales lift using 18 billion annual transactions
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esome and AudienceProject expand CTV measurement partnership
German marketing specialist expands measurement capabilities across connected TV and social media campaigns with real-time optimization.
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Apple unveils enhanced App Analytics features with new monetization tools
Apple announces major App Analytics expansion with 100+ new metrics, subscription insights, and offer tracking for iOS developers.
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Apple expands AdAttributionKit with new tracking features for mobile ads
Apple adds multiple conversion tracking, custom attribution rules, and location data to mobile ad measurement framework.
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Apple unveils universal design overhaul at WWDC 2025
Apple unveils Liquid Glass design and new OS versions at WWDC 2025 with Foundation Models for devs.
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DoubleVerify launches carbon tracking tool for digital advertising campaigns
Leading verification platform partners with Impact Plus to measure greenhouse gas emissions across media supply chains.
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Sprinklr reports mixed Q1 results amid customer retention challenges
Unified customer experience platform shows revenue growth but faces margin pressure from rising infrastructure costs.
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Taboola unveils AI-powered predictive audience targeting
Advertising platform reports 270% conversion increases with new machine learning feature.
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Microsoft launches AI analytics bridge for developer tools
Microsoft unveils Model Context Protocol server for Clarity analytics on June 4, enabling natural language queries through AI.
