Paraguay passes comprehensive data protection law as regulatory landscape evolves
Paraguay's Chamber of Deputies approves data protection legislation on May 27, marking significant privacy milestone for the South American nation.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Comscore launches person-level data integration with ShowSeeker's Pilot
Local TV advertising gains precision targeting through DVR data integration announced June 4.
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Google Analytics 360 adds custom dimension syncing for subproperties
Google Analytics 360 introduces property syncing feature allowing custom dimensions and metrics to sync between properties.
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Google strengthens consent monitoring tools with diagnostic integration
Enhanced Google Analytics hub simplifies compliance tracking for website operators across European markets.
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Stockholm court upholds Spotify's €5.4 million fine for data transparency failures
Swedish appeals court confirms music streamer violated GDPR transparency requirements in 58 million kronor penalty.
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ID5 partners with Future Today for CTV advertising addressability
Digital advertising identity provider teams with streaming publisher to enhance targeting capabilities across billion ad impressions.
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Google introduces tag gateway to improve ad tracking accuracy
Google launches tag gateway for advertisers with Cloudflare integration, improving data accuracy by 11% through first-party tracking infrastructure.
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FTC targets media rating companies in sweeping industry probe
The commission demands disclosure of operations, finances, and industry relationships from rating organizations amid mounting political pressure.
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Meta halts covert Android tracking following research disclosure
Researchers uncover method allowing Facebook and Instagram apps to link browsing history with user identities through localhost connections.
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Microsoft Clarity launches first Ambassador Program for analytics experts
Exclusive initiative targets digital marketing professionals to shape platform's future.
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Irish court approves first class action against Microsoft RTB data breach
ICCL secures permission for Ireland's first class action targeting Microsoft's real-time bidding data violations under GDPR.
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DoubleVerify fraud lawsuit shakes digital ad verification market
DoubleVerify faces class action lawsuit alleging systematic fraud and ineffective bot detection amid 36% stock plunge.
