Announcement

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Data   -   Dec 21, 2021 Microsoft's Xandr acquisition is all about connecting data with ad inventory
Microsoft's Xandr acquisition is all about connecting data with ad inventory

After the acquisition of Xandr, the potential reach of Microsoft will increase significantly, as Xandr is connected with hundreds of publishers globally.

Video   -   Dec 21, 2021 Microsoft to buy Xandr
Microsoft to buy Xandr

Microsoft today announced it has agreed with AT&T to acquire Xandr (formerly known as AppNexus).

Taboola starts bidding outside its native ad placements
Display   -   Dec 21, 2021 Taboola starts bidding outside its native ad placements

Taboola today announced the launch of a new native bidding service that will bring the existing demand of 14,000 advertisers to other supply types such as display advertising inventory, social networks and others, starting with Microsoft Exchange.

by Luis Espada
Other Tags
Latest Articles 1324 Articles
Display   -   Dec 21, 2021 Taboola starts bidding outside its native ad placements
Taboola starts bidding outside its native ad placements

Taboola today announced the launch of a new native bidding service that will bring the existing demand of 14,000 advertisers to other supply types such as display advertising inventory, social networks and others, starting with Microsoft Exchange.

by Luis Espada
Data   -   Dec 21, 2021 Microsoft's Xandr acquisition is all about connecting data with ad inventory
Microsoft's Xandr acquisition is all about connecting data with ad inventory

After the acquisition of Xandr, the potential reach of Microsoft will increase significantly, as Xandr is connected with hundreds of publishers globally.

by Luis Espada
Video   -   Dec 21, 2021 Microsoft to buy Xandr
Microsoft to buy Xandr

Microsoft today announced it has agreed with AT&T to acquire Xandr (formerly known as AppNexus).

by Luis Espada
Display   -   Dec 12, 2021 Mobile SSP VRTCAL launches a $5 million bonus fund to attract new app developers
Mobile SSP VRTCAL launches a $5 million bonus fund to attract new app developers

According to VRTCAL, the bonus fund incentivizes mobile application developers to integrate directly with the VRTCAL Marketplace or through its software development kits (SDKs).

by Luis Espada
Video   -   Dec 12, 2021 Criteo to buy the ad exchange BidSwitch
Criteo to buy the ad exchange BidSwitch

Criteo’s offer for IPONWEB is $380 million, $305 million paid in cash and $75 million paid in CRTO treasury shares.

by Luis Espada
Social   -   Nov 30, 2021 UK Competition and Markets Authority orders Facebook to sell Giphy
UK Competition and Markets Authority orders Facebook to sell Giphy

The CMA concluded that Facebook’s acquisition of Giphy would reduce competition between social media platforms and that the deal has already removed Giphy as a potential challenger in the display advertising market.

by Luis Espada
Display   -   Nov 18, 2021 Google release Customer Match for all advertisers with over $50,000 lifetime spend

Google this week announced it will release Customer Match audiences in Google Ads for all advertisers with over $50,000 lifetime spend.

by Luis Espada
Display   -   Oct 31, 2021 Data safety section in Android Play Store to go live in February 2022
Data safety section in Android Play Store to go live in February 2022

Google is asking marketers to provide information about their app’s privacy and security practices.

by Luis Espada
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.