Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

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Display - Feb 07, 2021 The New York Times records a 26.7% drop in advertising revenue

But the digital-only subscription revenues offset the lower advertising revenues.

Data - Jan 31, 2021 Google achieves 95% of the conversions per dollar spent using FLoC

Google tested FLoC using Google Audiences. Google says advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising.

Display - Mar 01, 2021 AdPushup launches Header Bidding Analytics and Hyper Optimizer

Header Bidding Analytics enables publishers to see real-time auction data for better decision-making.

by Luis Espada

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Display - Mar 01, 2021 AdPushup launches Header Bidding Analytics and Hyper Optimizer

Header Bidding Analytics enables publishers to see real-time auction data for better decision-making.

by Luis Espada

Display - Feb 07, 2021 The New York Times records a 26.7% drop in advertising revenue

But the digital-only subscription revenues offset the lower advertising revenues.

by Luis Espada

Data - Jan 31, 2021 Google achieves 95% of the conversions per dollar spent using FLoC

Google tested FLoC using Google Audiences. Google says advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising.

by Luis Espada

Display - Jan 26, 2021 Taboola to be listed on the NYSE as TBLA

In 2020, Taboola had over 1 billion dollars in revenue, with an operating income margin of 2.8%, $34 million.

by Luis Espada

Display - Jan 17, 2021 Taboola introduces a new dashboard for advertisers

Taboola Ads is a self-service ad platform where advertisers can display native and outstream ads.

by Luis Espada

Display - Jan 11, 2021 Europeans spent $14.8 billion across the App Store and Google Play during 2020

United Kingdom was the country driving more app revenue in 2020, followed by Germany and France.

by Luis Espada

Display - Jan 06, 2021 Microsoft Advertising activates brand safety protections in Canada and in the UK

Microsoft Advertising, back in September, chose IAS as a third party service for brand safety in Microsoft Audience Network.

by Luis Espada

Display - Jan 05, 2021 What is Ad Position?

The dimension Ad Position identifies where an ad was located on a website.

by Luis Espada