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Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display   -   Oct 13, 2020 Google adds support for programmatic deals in Display & Video 360’s forecasting tool
Google adds support for programmatic deals in Display & Video 360’s forecasting tool

DV360 forecasting tool enables advertisers to calculate the unique reach, and how how the campaign might perform.

Display   -   Oct 13, 2020 Drive-to-store advertising campaigns have a 70% average uplift of in-store traffic, TabMo finds
Drive-to-store advertising campaigns have a 70% average uplift of in-store traffic, TabMo finds

TabMo today released benchmarks for drive-to-store advertising campaigns.

Vungle acquires AlgoLift
Display   -   Oct 14, 2020 Vungle acquires AlgoLift

AlgoLift’s probabilistic approach enables Vungle to target and optimize ad campaigns in compliance with pending iOS-related changes to IDFA.

by Luis Espada
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Display   -   Oct 14, 2020 Vungle acquires AlgoLift
Vungle acquires AlgoLift

AlgoLift’s probabilistic approach enables Vungle to target and optimize ad campaigns in compliance with pending iOS-related changes to IDFA.

by Luis Espada
Display   -   Oct 13, 2020 Google adds support for programmatic deals in Display & Video 360’s forecasting tool
Google adds support for programmatic deals in Display & Video 360’s forecasting tool

DV360 forecasting tool enables advertisers to calculate the unique reach, and how how the campaign might perform.

by Luis Espada
Display   -   Oct 13, 2020 Drive-to-store advertising campaigns have a 70% average uplift of in-store traffic, TabMo finds
Drive-to-store advertising campaigns have a 70% average uplift of in-store traffic, TabMo finds

TabMo today released benchmarks for drive-to-store advertising campaigns.

by Luis Espada
Display   -   Oct 13, 2020 Innovid, Jivox, Clinch, and Flashtalking named leaders of Creative Advertising Technologies
Innovid, Jivox, Clinch, and Flashtalking named leaders of Creative Advertising Technologies

Forrester today released the score for the Creative Advertising Technologies companies in the Q4 2020.

by Luis Espada
Display   -   Oct 12, 2020 Google rolls out 3D Swirl creatives in DV360
3D Swirl creatives in DV360

3D Swirl creatives run in display, on the ad sizes 300x250, 300x600, and 336x280.

by Luis Espada
Display   -   Oct 12, 2020 Nearly half of the advertisers plan to add money back into the budget in Q4, finds study
Nearly half of the advertisers plan to add money back into the budget in Q4, finds study

The research was conducted by OpenX and The Harris Poll.

by Luis Espada
Display   -   Oct 12, 2020 Brazil accounts for 61% of all smartphones in South America
Brazil accounts for 61% of all smartphones in South America

Flurry Analytics this month stated that Brazil accounts for 61% of all smartphones in South America.

by Luis Espada
Social   -   Oct 07, 2020 Facebook to phase out the 28-day attribution window
David Fischer, Chief Revenue Officer

The 28-day attribution window will be phased starting on 12th October.

by Luis Espada
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