Announcement

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display   -   Sep 16, 2020 Google grilled in the US Senate over market dominance
Donald Harrison

"Do you think that Google would have had over 90% of the publisher ad server market if you hadn't bought DoubleClick?" Senator Amy Klobuchar asked.

Display   -   Sep 16, 2020 Google to support deals in DV360’s forecasting tool
DV360’s forecasting tool

Advertisers can deduplicate the estimated reach on deals, open auction, and YouTube.

DV360 Marketplace
Display   -   Sep 17, 2020 Google introduces sponsorship by day part or percent of share of voice in PGs

Publishers can set up PG deals with share of voice, sponsorship by daypart, cost-per-thousand impression (CPM), or cost per day (CPD) sponsorships.

by Luis Espada
Other Tags
Latest Articles 1325 Articles
Display   -   Sep 17, 2020 Google introduces sponsorship by day part or percent of share of voice in PGs
DV360 Marketplace

Publishers can set up PG deals with share of voice, sponsorship by daypart, cost-per-thousand impression (CPM), or cost per day (CPD) sponsorships.

by Luis Espada
Display   -   Sep 16, 2020 Google grilled in the US Senate over market dominance
Donald Harrison

"Do you think that Google would have had over 90% of the publisher ad server market if you hadn't bought DoubleClick?" Senator Amy Klobuchar asked.

by Luis Espada
Display   -   Sep 16, 2020 Google to support deals in DV360’s forecasting tool
DV360’s forecasting tool

Advertisers can deduplicate the estimated reach on deals, open auction, and YouTube.

by Luis Espada
Display   -   Sep 15, 2020 Nearly one-half of the American population plays mobile games once or several times a day
Nearly one-half of the American population plays mobile games once or several times a day

65% of consumers with $250k HHI play mobile games once or several times a day, but only 29% of those in the group self-identify as a “gamer.”

by Luis Espada
Display   -   Sep 15, 2020 Google starts supporting sellers.json in AdSense and in AdMob
Google starts supporting sellers.json in AdSense and in AdMob

Publishers that list themselves as Transparent, have the name in the billing profile listed in Google’s sellers.json file.

by Luis Espada
Data   -   Sep 15, 2020 Apple to release iOS 14 tomorrow, but without the consent manager
Apple to release iOS 14 tomorrow, but without the consent manager

Apple delayed the release of the compulsory consent manager to next year.

by Luis Espada
Display   -   Sep 14, 2020 Automizy integrates inboxAds
inboxAds

inboxAds is a programmatic email monetization platform.

by Luis Espada
Display   -   Sep 14, 2020 TAG certifies 112 companies for brand safety
TAG certifies 112 companies for brand safety

Buyers need to have 100% of its monetizable transactions reviewed by one or more independent and validated Content Verification services.

by Luis Espada
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.