Samsung confirms ads on smart fridges costing over $1,800
Samsung confirms pilot program for promotions on Family Hub refrigerators starting September 18, 2025, marking expansion into kitchen advertising.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Fake order triggers Google Ads algorithm to overspend €32,000 budget
E-commerce specialist shares incident highlighting PPC vulnerability when fraudulent €100 million purchase skews campaign performance by 109,989% ROAS.
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Kochava study shows TikTok impact 35% higher with marketing mix modeling
New research from Kochava spanning major North American mobile apps reveals marketing mix modeling uncovers significantly greater incrementality than last-touch attribution methods.
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Pixis releases comprehensive Google advertising benchmarks spanning 100 brands
Pixis analyzed $996 million in Google Ads spend across 100 consumer brands from January 2024 to February 2025, revealing significant cost variations by industry and campaign type.
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Google reveals internal plans for AdX shutdown during federal antitrust trial
Google executive testifies about Project Monday plans to shut down AdX entirely, contradicting earlier testimony that divestiture was impossible in ongoing Virginia antitrust remedies trial.
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Economics report demands urgent investment in journalism
Nobel laureates warn media collapse threatens democracy and economic stability as platforms capture value from news producers.
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DV360 introduces natural language search functionality
Display & Video 360 introduces AI-powered natural language search on September 18, 2025, enabling advertisers to find campaigns using conversational queries.
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Google DV360 launches targeting templates for streamlined campaign management
New targeting templates feature helps marketing teams create reusable audience criteria sets, reducing setup time and manual errors in programmatic advertising campaigns.
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Google retires session-related metrics from AdSense reporting platform
Google announced September 23, 2025 the retirement of session-related metrics in AdSense reporting, affecting ad sessions, session RPM and related measurement data.
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Advertising executive says programmatic buying "feels very broken"
Cameron Armstrong of VCCP discusses broken advertising value exchange, efficiency over effectiveness, and using AI tools to improve impression quality.
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Microsoft launches global supplemental feeds for Merchant Center efficiency
Microsoft announces targeted product catalog updates without complete data reuploads as peak advertising season approaches.
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OpenX enables automated partner discounts to preserve media budgets
OpenX launches automated discount system for 80+ curation and data partners, allowing agencies to reduce technology costs while maintaining spending on working media within OpenXSelect platform.
