Media.net launches sell-side attribution tool with Claritas
Media.net and Claritas introduce ELEVATE, the first sell-side measurement and optimization solution for programmatic advertising on the open web.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Google clarifies brand usage in Shopping product titles
Google updated its Merchant Center product title policy on October 3, 2025, clarifying that only manufacturers can use their own brand name in the short_title attribute for resold products.
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Law firms recruit advertisers for lawsuits after Google antitrust ruling
Law firms approach brands with claims of up to 30% refunds on Google ad spend since 2016, following the April 2025 court ruling on ad tech monopolization.
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Magnite unifies curation and activation within ClearLine platform
Magnite announces ClearLine evolution on October 1, 2025, unifying curation and activation across premium supply with AI integration from streamr.ai acquisition.
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Trade Desk launches OpenAds to counter supply chain manipulation
Trade Desk responds to Prebid transaction ID changes with OpenAds auction platform and forked wrapper, escalating supply chain transparency battle.
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IAB lowers 2025 US ad spend forecast as tariff concerns mount
IAB reduced its 2025 US advertising spend projection to 5.7% growth from 7.3% as buyers grapple with tariff impacts on automotive, retail, and consumer electronics sectors.
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Google updates YouTube and Discover ad requirements for clarity
Google reorganized its YouTube and Discover Feed ad requirements on September 30, 2025, without changing enforcement scope or introducing new restrictions.
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DoubleVerify reports surge in AI-powered fraudulent mobile applications
DoubleVerify identifies a significant increase in malicious mobile apps using artificial intelligence to execute sophisticated ad fraud schemes targeting advertisers.
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FTC finalizes restrictions on Omnicom's acquisition of IPG
Federal regulators approved consent order on September 26, 2025, imposing monitoring requirements on $13.5 billion advertising agency transaction.
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Google AdSense rolls out traffic source breakdown for publishers
Google announced new traffic source breakdown in AdSense reports on September 26, enabling publishers to track visitor origins from direct and platform traffic.
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Index Exchange first SSP to integrate Gracenote contextual intelligence
The partnership provides show-level transparency and brand safety controls to enhance programmatic streaming TV for marketers and publishers.
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Google quietly adds seasonality adjustments for App campaigns
Google expands Smart Bidding tools to mobile marketers through beta release of seasonality adjustments, enabling predictive optimization
