TTD forces Kokai adoption amid platform resistance
Major advertising platform restricts new campaign creation on legacy interface, sparking user concerns about mandatory transition.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Google launches enhanced measurement tools for iOS app campaigns
Google announces three iOS app campaign updates on August 14, including Target ROAS bidding and expanded on-device measurement capabilities.
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Dotdash Meredith sues Google for antitrust violations, seeking damages
Publishing giant files comprehensive lawsuit alleging monopolistic practices harmed ad revenues and violated federal competition laws through systematic market manipulation.
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Google unveils enhanced AI keyword matching with broad match advancements
Google Ads announces advanced AI-powered keyword matching improvements with broad match enhancements, Smart Bidding integration, and new brand control features for 2025.
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Publishers drive Prebid transaction ID changes amid yield protection concerns
Programmatic advertising platform implements bidder-specific identifiers following publisher demands for supply path control despite IAB standards violation.
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Transaction ID standards clash raises programmatic transparency concerns
Transaction ID controversy between DSPs and publishers highlights broader need for regulatory intervention in programmatic advertising ecosystem.
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Walmart advertising revenue surges 46% amid economic pressures
Retail giant's Q2 results highlight advertising and eCommerce growth despite $730 million claims challenge threatening profit margins across industry sectors
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Digital advertising triopoly gains overall market share while facing competition
Google, and Meta command 58.8% of total US ad dollars, up from 47.1% in 2020, but their combined digital market share has declined as emerging platforms gain ground.
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IAB Tech Lab challenges Prebid transaction ID changes
IAB Technology Laboratory declares recent Prebid transaction ID implementation violates OpenRTB standards and calls for collaborative solutions to address publisher concerns.
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US websites sue UK regulator over Online Safety Act enforcement
Two prominent American websites filed a federal lawsuit challenging the UK communications regulator's attempts to enforce British content moderation laws against US-based platforms.
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Substack enables direct iOS subscriptions with in-app purchases
Newsletter platform introduces Apple in-app purchase support for iOS users, implementing price adjustments and 45-day payment delays for creators on August 18, 2025.
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AdRoll unifies brand with AI assistant launch eliminating RollWorks complexity
AdRoll's brand consolidation integrates RollWorks as AdRoll ABM while introducing AI Assistant for streamlined campaign management across channels.
