Competition watchdog expands probe into Google's ad tech services in India
India's antitrust body clubs new complaint about Google's advertising technology practices with ongoing investigations.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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DV360 reports 60% cost reduction with AI-enhanced automation
New data shows significant performance improvements in digital advertising through combined AI and first-party data approaches.
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App developers face February deadline for EU digital compliance verification
New EU Digital Services Act regulations require app developers to verify trader status by February 17 or risk removal from App Store.
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Amazon's brand lift study reveals impact of combined video and display formats
Meta-analysis of 3,000 ad campaigns shows emerging brands achieved 5.3x higher brand awareness through strategic media placement.
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Amazon introduces conversion tracking to measure advertising path effectiveness
New beta reporting tool reveals customer journey across Amazon ad formats, helping advertisers track 30-day conversion paths.
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Swiss media watchdog warns of platform companies' growing power over democracy
Federal commission calls for new measures to address market dominance and opinion-shaping influence of tech platforms.
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Magnite and Playwire forge programmatic alliance for premium ad formats
New partnership aims to streamline digital advertising supply chain through high-impact creative formats and programmatic delivery.
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Department of Justice opposes Google's remedies arguments in Epic antitrust case
DoJ and FTC file amicus brief rejecting Google's claims that court-ordered app store remedies in Epic case exceed legal authority.
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Getty Images and Shutterstock to merge in $3.7 billion deal
Historic merger combines two leading visual content companies with expected annual cost synergies of $150-200 million by year three.
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Google Ads metrics show rising costs across industries in 2024
New data reveals significant cost increases in Google Ads, with 86% of industries seeing higher click costs in 2024 compared to 2023.
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Marketing leaders seek adaptive AI solutions as industry shifts from potential to impact
New survey reveals CMO priorities for 2024-2025, with dynamic creative engines and AI integration leading technology adoption.
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Google introduces message-based lead conversion tracking in Google Ads
Google launches beta feature for tracking leads from messages as conversion goals in Google Ads, expanding campaign measurement options.
