Oracle Audiences to Sunset in Display & Video 360: Key Changes Ahead
Google's Display & Video 360 to remove Oracle audiences and introduce new features for enhanced advertising efficiency.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Posts
Previous Posts-
-
Amazon unveils Sponsored Brands Cost Control for Optimized Ad Performance
Amazon introduces Sponsored Brands cost control, enabling advertisers to set performance-based parameters for campaign optimization.
-
Demand Gen Ad Specs
Explore the technical specifications for Demand Gen campaigns, covering image, video, and text requirements for effective ads.
-
Understanding Demand Gen Placements
Explore Demand Gen placements, Google's approach to serving visual ads across YouTube, Discover, and Gmail platforms.
-
Google Ads API v15 sunset: Crucial deadline for developers to upgrade
Google announces Sept 25 sunset for Ads API v15. Learn migration steps, timelines, and resources to ensure uninterrupted API access.
-
Google updates political content policy for British Columbia elections
Google's new policy restricts election advertising in British Columbia to comply with local laws.
-
Google on how to optimize value-based bidding for lead generation
New video series helps advertisers improve lead quality and campaign performance using AI-powered bidding strategies.
-
Google deactivates Russia-based AdSense accounts amid ongoing war
Google announces deactivation of all Russia-based AdSense accounts, impacting content creators' monetization efforts.
-
Apple revises App Store rules for EU: external purchase links expanded
Apple updates StoreKit External Purchase Link Entitlement, allowing developers more freedom in promoting off-app purchases in EU.
-
Google enhances DV360 with Structured Data Files QA Format
Google's Display & Video 360 now offers SDF QA format for easier bulk review of advertising settings.
-
Outbrain reports Q2 2024 results: growth in key metrics despite challenges
Outbrain's Q2 2024 results show improved profitability and growth in strategic areas, despite overall revenue decline.
-
Grindr reports strong Q2 2024 results amid regulatory challenges
Grindr's Q2 revenue grew 34% YoY to $82.3M, with 45% adjusted EBITDA margin, as it navigates data privacy issues.
