The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
Vistar Media has integrated Big Tree's digital screens into its network of OOH inventory, enabling advertisers to reach consumers across Malaysia programmatically.
JCDecaux Top Media and Grupo Publigrafik's outdoor advertising branch in Central America today announced a merger to create the most diversified outdoor advertising platform in terms of geographies and products as well as services.
JCDecaux SE (Euronext Paris: DEC) last month announced that it has renewed and extended its advertising concession with Madrid Metro for 10 years. The new contract will see JCDecaux install more than 460 new digital screens, making it the most digitised JCDecaux-marketed metro in Europe.
Hivestack, the independent programmatic digital out of home ad tech company, this month announced the launch of Hivestack Curate, a new DOOH marketplace that enables buyers to customize their inventory sourcing and build strategic, curated deals based on their specific business goals.
Marketing is the activity of identifying, anticipating, and satisfying customer needs. It involves the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.
