DOOH

The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.

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DOOH - Jun 04, 2022 Yahoo DSP integrates Hivestack SSP

Yahoo last week announced the integration of Hivestack in Yahoo DSP. Advertisers and agencies using Yahoo DSP can now buy Hivestack’s DOOH inventory through real-time bidding (RTB) transactions.

by Luis Rijo

DOOH - Jun 03, 2022 Audio-Out-of-Home Vibenomics raises $12.3 million in new funding

Vibenomics delivers music, messaging and programmatic audio ads.

by Luis Rijo

DOOH - May 30, 2022 JCDecaux to install 64 DOOH screens in Galeries Lafayette

The “Coupole” store and the Men store will be equipped from mid-July 2022 with 64 digital screens specifically designed for Galeries Lafayette.

by Luis Rijo

DOOH - May 26, 2022 Marriott to introduce ads in their websites and hotels

Marriott operates under 30 travel brands.

Marriott Media Network to cover display, mobile, video, email, and DOOH channels.

by Luis Rijo

DOOH - Apr 30, 2022 Xandr integrates Hivestack Supply Side Platform (SSP)

Xandr Invest is now able to buy Hivestack’s DOOH inventory through RTB transactions via Open Exchange and Private Marketplace (PMP) deals.

by Luis Rijo

DOOH - Apr 18, 2022 Vistar launches dynamic creatives for DOOH

Advertisers can use sports scores, weather and traffic to promotional offers, directions to a store and localized imagery.

by Luis Rijo

DOOH - Apr 05, 2022 Hivestack integrates KanBan Culture’s DOOH inventory in Taiwan

KanBan Culture has access to over 2,000 screens in 1,204 beverages shops and 89 outdoor LED billboards spread across major highway intersections in Taiwan.

by Luis Rijo

DOOH - Feb 04, 2022 JCDecaux DOOH revenue grew 73.8% in Q4 2021

Digital Out Of Home (DOOH) grew by +73.8% in Q4 2021, and by +33.2% in full-year 2021.

by Luis Rijo

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