GfK

A new GfK study shows that smartphones are the true masters of the Smart Home universe. GfK’s 2018 Smart Home report for the US shows that nine in ten (89%) consumers see the smartphone as a controller of home products and services – up from 70% in 2015. The level

On Thursday, 12th October 4pm CEST / 3pm BST, IAB Europe is organizing a webinar about Data-Driven Advertising in Europe. Join here. The research company GfK conducted online surveys with over 11,000 internet users across 11 EU countries, including a balance of Eastern and Western markets with a range of