Expanded Text ads were on testing in Q2 of 2016 and were rollout globally on July 2016. They are the next generation of Google Text Ads for desktop and for mobile, in search and in display.
The Expanded Text Ads are two times bigger than the current text ads, with
The new Expanded Text Ads, a new Adwords feature rolled out in July, do not have preference or priority on the ad ranking.
This confirmation come in the Google Adwords Help, when Cassie, from Google, just wrote: "there will not be a preference given to expanded text ads vs.
Google just removed today the limit of 3 ads per page, a very old policy that keep publishers to have many ads on their pages. This does not mean that publishers can have more ads, as the rule "pages with more advertising than publisher-provided content" still exists.
In
Spending on Native Ads is expected to grow to 21 billion dollars in 2018 and Adsense/Google want to be part of the cake. Other native ad tech players started earlier like Taboola and Outbrain.
Native Ads, according to IAB (Interactive Advertising Bureau) are "so cohesive with the page
Google Analytics made public today the Merchandise Store - Google Analytics account. Since now, every user can use this GA account as a demo account.
This account is specially useful for trainers; to explore the reports and features of Google Analytics. As it is an account implemented on the Google
