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Connected TV   -   Jan 31, 2019 Pause Ads: Hulu launches a new TV ad format when users hit the Pause

Pause Ad is the name for the new ad offering from Hulu. Announced today, Hulu’s new Pause Ad appears when a viewer pauses the content they’re watching. Hulu expects to introduce this new format in Q2 2019 for select content within the Hulu streaming library. Hulu says the

by Luis Rijo
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