Innovid yesterday announced it has secured $30 million in pre-IPO funding from Goldman Sachs’ Private Capital Investing group. Innovid says it will use the additional capital to further its innovation and leadership in the connected TV (CTV) advertising technology market, as well as to expand its global footprint. “Innovid
Nielsen last week announced that FreeWheel and Innovid will integrate the measurement solution of Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. Nielsen's Qualified Ad Audience solution offers the ability to evaluate campaign performance in reaching audiences based on the
Google Measurement Partners is a new program where Google did partnerships to offer brands a variety of options to measure their advertising media. Google Measurement Partners has more than 20 verified partners that measure viewability, reach, brand safety, brand lift, sales lift, app attribution, and marketing mix modeling. Google says
