IRI today announced updates on the online sales measurement and insights solution, E-Market Insights 3.0, powered by a pool of e-shopper and e-POS data made available from IRI’s partner ecosystem of both retailers and third-party companies. Here the updates of the E-Market Insights
Google's brand lift solution is evolving. Google this month announced a partnership with IRI to make simpler for advertisers to measure and act upon upper- and lower-funnel metrics. Google says that soon advertisers will be able to set up Brand Lift studies directly in Google Ads or
Google Measurement Partners is a new program where Google did partnerships to offer brands a variety of options to measure their advertising media. Google Measurement Partners has more than 20 verified partners that measure viewability, reach, brand safety, brand lift, sales lift, app attribution, and marketing mix modeling. Google says
