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Marketing News   -   Sep 08, 2017 Google changes GA tracking to prevent loss of attribution on Conversions

According to Search Engine Land, Google introduced changes on how Adwords measure conversions. The main change is on Google Analytics tracking, that now drops a first party cookie with the site’s domain instead of a third party cookie, with the Google domain. This is to prevent the new Apple

by Luis Espada
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Marketing News   -   Sep 08, 2017 Google changes GA tracking to prevent loss of attribution on Conversions

According to Search Engine Land, Google introduced changes on how Adwords measure conversions. The main change is on Google Analytics tracking, that now drops a first party cookie with the site’s domain instead of a third party cookie, with the Google domain. This is to prevent the new Apple

by Luis Espada
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