Marketing News

Google Cloud Platform opens new region in Finland

The Finish GCP will serve customers mainly in Eastern Europe and Nordics.

Marketing News

Knowledge Panels on Google are now manageable by verified users

Knowledge Panels appear when users search for well-known people, organizations and things on Google.

Marketing News

Ok Google, do you speak Spanish? Google Assistant now speaks Español on Google Home

Ok Google, ¿cómo será mi día?

Marketing News

Google My Business has 190,000 gay friendly businesses

Arjan Dijk, VP of Marketing, Global Executive Sponsor of Gayglers at Google, revealed this week that there are 190,000 gay friendly businesses on Google My Business, with the attributes “LGBTQ-friendly” and / or “Transgender Safe Space." Arjan Dijk says that the attributes “LGBTQ-friendly” and / or “Transgender Safe Space"

Marketing News

Google Marketing Platform Partners launched with certified individuals & companies plus sales partners

Google launched this week the Google Marketing Platform Partners, a website where advertisers can find more than 500 companies, including leading interactive agencies, system integrators, and top technology, data and media companies. Google says advertisers will be able to find a partner to support multiple facets of the business. DoubleClick

Marketing News

Telugu is now supported by Google Adsense among 43 languages

Google this week announced that is now supporting the Telugu language on Google AdSense, the program that allows website owners to monazite their content with ads. Telugu is a language spoken by over 70 million in India and many other countries around the world. AdSense is now supporting 43 languages,

DOOH

MFour Mobile Research Joins DPAA

DPAA announced this week that MFour Mobile Research has joined the association.

Marketing News

EPAM Systems will provide customer care services for Firebase

Google announced two days ago a new third-party subprocessor for Firebase. In addition to Accenture, and Fastly, EPAM Systems is the new third-party subprocessor for Firebase, providing customer and technical support for Firebase. Google says that EPAM Systems "will provide services which include, but are not limited to, phone

Marketing News

New AdWords accounts available only in the new experience

Starting today, accounts advertisers create on Google Adwords will be set up in the new AdWords experience. Google says that new accounts will not be able to switch between the new and previous experiences. AdWords old UI will be sunset by the end of the year, before November, and Google

Marketing News

Google Adsense launches Auto Ads for AMP

Google this week launched Auto Ads for AMP. Publishers using Adsense can now use ads that are auto placed on the website. Auto Ads in Adsense "maximize revenue while ensuring a high quality user experience by automatically placing the best suited text and display ads on your AMP pages

Marketing News

IgnitionOne integrated in AppNexus

IgnitionOne this week announced a partnership with AppNexus. The AppNexus Programmable Platform (APP) will be able to leverage IgnitionOne’s real-time customer-scoring technology. IgnitionOne’s platform enables marketers to identify their most valuable customers by analyzing on-site user activity. AppNexus clients may now have the IgnitionOne Score assigned to each

Marketing News

Google is going all in into programmatic simplifying all ad products

Google is merging and simplifying all ad products. In July, Google will rename Adwords to Google Ads. Google Ads is Google's entry platform into online advertising. Google ad products are becoming more complicated every day due to the innovations on the publisher side. Adwords, initially a platform to

Marketing News

OpenX opens office in Singapore

OpenX yesterday announced a new presence in Southeast Asia with the opening of a Singapore office which will serve as a regional hub for the company. OpenX Co-Founder Jason Fairchild made the announcement from ATS Singapore. According to OpenX, expansion to Southeast Asia will supplement OpenX’s already strong presence

Marketing News

Beachfront Video SSP earns TAG Certified Against Fraud Seal

Beachfront announced today that it has been awarded the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG). Beachfront says this is the latest step to fight ad fraud and provide advertising partners with verified traffic. “Digital advertising is a complex landscape to navigate with no silver bullet

Marketing News

New Google ad products: Google Ads, Google Marketing Platform, and Google Ad Manager

Google is consolidating the ad products into 3 major products: Google Ads, Google Marketing Platform, and Google Ad Manager. The announcement was done today. For regular advertisers, Google AdWords is becoming Google Ads. For advanced advertisers, DoubleClick advertiser products and the Google Analytics 360 Suite is becoming in Google Marketing

Connected TV

Who’s watching OTT video via connected TV?

Nielsen did research and concluded that connected tv viewers are mostly persons under the age of 34. Homes with streaming devices are also 30% more likely to be higher income, earning more than $100,000 per year. There is a shift of behavior from the broadcast tv into the connected

Marketing News

InMobi and Microsoft form a partnership focused on Azure

Microsoft today announced that InMobi will move to Microsoft Azure as its preferred cloud provider and "will involve technology collaboration and combined go-to-market strategies aimed at accelerating the way marketers are looking at their advertising and marketing strategies in an always-connected world." On the picture, Satya Nadella, CEO

Marketing News

VAST 4.1 released for public comment

The IAB Tech Lab this month released VAST 4.1 for public comment, featuring advancements to the digital video ad serving template. Critical Updates to the Digital Video Ad Serving Template Include Support for Improved Ad Verification, Ad Creative Measurement, and Server-Side Ad Insertion & Integration of Audio Advertising. “As

Marketing News

IAB launches a guide with best practices for MRAID 3.0

IAB this month launched a new guide with the best practices for MRAID 3.0. MRAID is the Mobile Rich Media Ad Interface Definitions, the standard API for mobile rich media ads that run in mobile apps. MRAID 3.0 supports viewability, audibility measurement, location, pre-loading, exit mechanism and vpaid

Marketing News

Bing introduces Visual Search with photos

Bing last week launched new intelligent visual search capabilities: now users can search the web using the camera. Bing says that "these new visual search capabilities are available right now in the US on the Bing app for iOS and Android, and for Microsoft Launcher (Android only). They’ll

Marketing News

Admiral Consent Management Platform will be released for all publishers

Admiral Consent Management Platform (CMP) is being made available for all publishers, Admiral announced today. Previously, Admiral CMP was available only for selected publishers and networks. According to Admiral, the CMP is "designed to help publishers achieve GDPR compliance, protect visitor privacy and integrate seamlessly with the company’s

Marketing News

Reddit rolls out native video ads

Reddit rolled out native video ads to all platforms starting this week. Video ads are available on a cost per view (CPV) basis. According to Reddit, video ads are displayed in the "redesign’s expanded card view format, which makes them better looking and more engaging." Reddit says

Marketing News

Google launches more tools on AdWords for YouTube campaigns

This week, Google launched a Creative Suite on AdWords, for YouTube campaigns, to help advertisers to tell stories on YouTube, test creative variations and measure creative impact. Here the new features on AdWords: Audience insights on Reporting According to Google, the creative suite on YouTube "brings audience segmentation to

Marketing News

Zeno Media acquires AudioNow reaching 6 million monthly active users

ZenoRadio this week announced the acquisition of AudioNow and the rebranding to Zeno Media. In addition to doubling the number of Zeno Media’s listeners and clients, the purchase included personnel team members in sales, operations and an app development team in Romania. The company is now reaching 6 million

Marketing News

Teads is now offering True Visits to advertisers

Teads this week announced a new offering: Teads True Visits. The new offering contains a new buying model, CPiV, leveraged by Teads AI capabilities to identify and attract new visitors to advertisers’ websites. With True Visits, Teads introduces the CPiV buying model: The Cost Per incremental Visitor (CPiV)