Marketing News

Google last week announced to advertisers that is changing the DoubleClick data transfer features, removing personally identifiable information (PII), like user ids and ip addresses, starting on May 25th, to align with GDPR. Google will stop populating the encrypted UserID and PartnerID fields in data transfer for impressions served on

Reddit announced last week the introduction of native ads on the Android apps. Until now Native Ads were available on mobile web, on web, and on iOS. On April 25, native ads were launched on Reddit Android, the only platform without this ad format. Native ads are seen as the

Google is launching tomorrow the sale of the .app domain. From 29th March until today, trademark holders could register .app domains (known as the "Sunrise" period). From tomorrow until May 8, anyone can register .app domains for an extra fee. From May 8 and onwards, anyone can register

Viacom and Comcast this week announced a multi-year agreement to partner on advertising and data. Viacom will integrate FreeWheel ad tech on connected tv and on video ads. According to FreeWheel, under the new partnership, Viacom and FreeWheel (Comcast) will collaborate to "monetize premium inventory in a more efficient,

IAB Europe and IAB Technology Laboratory today released the market-ready technical specifications for the Transparency & Consent Framework (“Framework”) following a 30-day public consultation in March and April 2018. According to IAB, the Framework is "a cross-industry standard that supports online services and their partners in their efforts to

Ahead of GDPR, Twitter updated the Terms of Service. Damien Kieran, Data Protection Officer at Twitter, says that the new terms are now visually clear and easy to use. According to the terms, Twitter not collecting browser history from the users on websites integrating Twitter content such as embedded timelines

Bing Ads last week announced the numbers of ads not allowed in search: 650 million ads were rejected. Neha Garg, Manager Ad Quality at Bing, says that this is five times more than in 2016. In 2017, 60,000 websites and 90,000 "bad actors" were also removed

Due to GDPR, Facebook is launching an option to users download their data on all platforms. This tool already existed in Facebook, but now it comes to Instagram and WhatsApp. Instagram users can download their data here. Instagram will ask the email and "it can take up to 48