Marketing News

Cision hires former Adobe executive as Chief Technology Officer

Cision hired Pritham Shetty as chief technology officer. According to Cision, as a former executive at Adobe, Pritham brings extensive experience in the digital marketing industry and will work to build out Cision's data and technology offerings. Pritham will oversee Cision's global software development teams and

Marketing News

Apple reports record sales on App Store during holiday season

Apple reported this month App Store records on sales during the Christmas holliday season. App Store had $300 million in purchases on New Year’s Day 2018, and during the week starting on Christmas Eve, a record number of customers made purchases or downloaded apps from the App Store, spending

Marketing News

Flight status now available on Bing

Bing just announced the introduction of Flight Status on Bing Search. This new experience was implemented this month and allows users to check the status of flights. Bing says that the new tracking feature lets users "look up flight statuses, even when users don’t have the airline or

Marketing News

Travel Audience: Nicole Hossen is heading up sales in the UK

Travel Audience announced last month a new hire to head sales in the UK. In early December 2017, Nicole Hossen took on the post of Head of Sales UK and Ireland, joining the team of European Sales Director Arnauld Valion, to whom she is reporting. Hossen comes from the online

Marketing News

Baidu launches 3 smart devices powered by DuerOS 2.0, the "Alexa” of China

Baidu today unveiled three smart hardware products, powered by the latest version of its conversational AI system, DuerOS 2.0, at its press conference “Baidu World @ Las Vegas 2018”, at CES 2018. Baidu says that these "launches are a key indicator of Baidu’s leading position in the industry,

Marketing News

This week: Doubleclick updates the impression counting on app based on MRC guidelines

Google today announced that starting this week, DCM and DBM will count mobile in-app impressions based the IAB and MRC’s count-on-download guidelines. This "reflects a decision to no longer use MRAID for mobile in-app impression counting" and "advertisers may see higher impression counts in certain mApp

Marketing News

Google starts to release the new beta Search Console to all users

Today, Google announced that is starting to release a new version of Search Console to all users. Search Console, in Google Webmasters, includes search performance, index coverage, AMP status, and job posting reports, with 16 months of data. Until now Google Search Console was limited to 3 months (90 days)

Marketing News

Google: Voice Assistants are becoming part of our routine

Sara Kleinberg, Group Marketing Manager, Ads Research, and Insights at Google, published a study, today, about Smart Speakers and Personal Assistants. The study concludes that 72% of people who own a voice-activated speaker say that their devices are often used as part of their daily routine. Personal assistants are being

Marketing News

HasOffers acquires Optimob to boost automation in the platform

HasOffers is acquiring the intellectual property assets of Tel Aviv based Optimob, makers of automation and optimization technology for ad networks and publisher management. Optimob was founded in 2016 by an expert team of performance marketers. Optimob software was created specifically to extend the value of the HasOffers API. Optimob

Marketing News

Alexa Notifications

Since November 2017, Amazon is providing support for Notifications on Alexa. The notifications work on Amazon Echo (1st Generation), Amazon Echo (2nd Generation), Echo Dot, Echo Show, Echo Spot, Echo Plus, and compatible Alexa-enabled devices. Alexa uses visual and audio prompts on the device to let users know when they

Marketing News

Dentsu acquires DWA, a global B2B Digital Marketing Agency in the United States

Dentsu announced last month the acquisition of 100% stake in David Wood Associates, DWA, with head office in San Francisco. DWA is a global B2B digital marketing agency. The deal is the latest addition to Dentsu Aegis Network's B2B capability, following the acquisition of gyro last year and

Marketing News

Why marketeers need to follow Voice Search and Personal Assistant news?

Voice Search via Personal Assistants will be one of the main topics in 2018, with big internet companies fighting to each other with Alexa, Google Assistant, and Siri, and probably medium size companies will also launch their own voice assistants. Why are these news important for online marketing? Voice Search

Marketing News

OOT: Channel 4 hits Google with BT Sport advertising deal

The British Channel 4, is launching a digital ad sales house and just won BT Sport’s Digital Inventory in a direct hit to Google, who had previously been held the advertising. Google is seen less as a frenemy on the industry, but as a direct competitor, because of Youtube.

Marketing News

Retail: ProSiebenSat.1 aquires Kairion from Cocomore

ProSiebenSat.1 Media SE announced last week the acquisition of the e-commerce marketer Kairion from Cocomore AG, "to strengthen its activities in the ad-tech sector." In a press release, ProSiebenSat.1 says that Kairion aggregates the advertising environments and data of over 80 online shops, an activity known

Audio

Spotify files to go public not raising money, in direct listing

Spotify confidentially filed IPO documents with the SEC at the end of December, Axios reported this month. Spotify is pursuing a direct listing instead of a traditional float and tech companies are watching. According to WSJ, in a direct listing, a company transfers its shares to an exchange without raising

Marketing News

Alexa with individual voice recognition this year

Having a Smart Speaker at home that is limited to one family member was an issue identified and fixed first by Google in April 2017. Since October, last year, Amazon announced customized voice detection also on Alexa. For Amazon, this was a catching-up game with Google, and since October the

Marketing News

Alexa with ads soon? Amazon in talks

Amazon is in talks with Procter & Gamble, with Clorox, and others, to have ads on Alexa, CNBC [https://www.cnbc.com/2018/01/02/amazon-alexa-is-opening-up-to-more-sponsored-product-ads.html] reported this week. For now, it is just a discussion about options and sponsorship opportunities.

Marketing News

Weverton Castro is the new country manager of Smart in Brazil

Smart (formerly known as Smart AdServer) has appointed as Country Manager of its Brazilian operations.

Marketing News

Google Home Mini and Amazon Echo Dot with discount prices, sold at a loss

The fight for market share on the virtual assistant speakers is increasing among Amazon and Google. Both companies dropped the prices of the speakers in the holiday shopping season in the USA. The smallest version of the speakers, Amazon Echo Dot and Google Home Mini, cost now 29 USD instead

Marketing News

Google pulled Youtube out from Amazon because of lack of reciprocity

Google just pulled out this week Youtube from Amazon Fire TV and Fire TV Stick, the Amazon OTT boxes. It's an ongoing battle between giants, just like the previous battles between Microsoft and Google. The smart speaker Amazon Echo lost also the Youtube app.

Marketing News

Smart is the first SSP 100% ads.txt compliant since December, 20

Since December 20th, all unauthorized ads.txt domains will be blocked to cater to Smart's demand partners' desire to buy only ads.txt compliant inventory. In pursuit of a fraud-free ecosystem, Smart RTB+ inventory becomes 100 percent ads.txt compliant and ensures domain authenticity. Sites which have

Marketing News

Wearables still far from mass adoption (current adoption around 22%)

eMarketer revealed estimates for the number of adults using wearables in the USA, and the numbers are far from a mass adoption. Currently, there are approximately 60 million Americans using wearables, which means around 22% of the USA population. eMarketer says that likely Smart speakers will beat out wearable devices

Marketing News

E-commerce: Purchases made via smartphone overtake tablets for the first time in UK

By 2021, more than a quarter (25.8%) of all retail sales will be digital.

Marketing News

Tablets: Usage felt for the first time in 2017

Tablet user penetration among internet users felt the first time in 2017, according to eMarketer’s worldwide tablet users forecast. eMarketer’s forecast shows that tablet use in developed markets, in particular, has stabilized, seeing little to no growth. Consumers in developing markets, such as China and India, are keen