Marketing News

Amazon launched 3 days ago a new plugin for Wordpress, the most popular Content Manager System (CMS) in the world. The new plugin is called Amazon Polly and is a service that turns text into lifelike speech. The plugin was designed by Amazon's AWS team and by WP

Mopub launched this year an alpha called MoPub Advanced Bidding. MoPub Advanced Bidding is an "answer to header bidding for mobile app" and according to MoPub, "is now in closed-alpha with a few select publishers." MoPub Advanced Bidding "will allow ad networks to bid alongside

IAB this month launched a new training program for digital media buyers and sellers called “Programmatic 360: Automation Decoded." The new training program was developed by industry authorities, from companies such as LiveRamp, CBS Interactive, and Pandora. According to IAB, "the course will provide detailed insights into the

According to data from Salesforce, Mobile is almost taking over the Computer on Order Share in 796 e-commerce sites. Users are already using more the mobile phone to browse the products (60% share), but still using more the computer to buy (51% share). In the 4th quarter of 2018, globally,

Videology today released the Q4 2017 Canada Video Market At-A-Glance report, and the report found that 87% of campaigns in the Videology platform ran on multiple screens, including PC, Mobile, and Connected TV. This was a 30% increase compared to the previous quarter when 68% of campaigns ran on multiple

Lotame announced last month that it has extended, through 2021, the partnership with Inscape, the Automated Content Recognition (ACR) data company that delivers up-to-date viewing data from millions of smart TVs. Inscape, which manages a growing footprint of nearly 8 million active, Internet connected-VIZIO TVs, is the largest single source

comScore today announced that it has expanded its Activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). There are 21 new segments based on their overall streaming and console gaming intensity, as well as their consumption of leading OTT services. "With

Austria, France, Iceland, Italy, Norway, Spain and Sweden asked European Commission to assess under the EU Merger Regulation the acquisition of Shazam by Apple. In December, Apple confirmed that it purchased Shazam for a value around 400 million dollars. The European Commission has accepted the  request of these 7 European