Marketing News

Rob Goldman, VP Ad Products at Facebook, published today, 7 advertising principles of Facebook. Know here the principles: 1. We build for people first. 2. We don't sell people's data. 3. People can control the ads they see. 4. Advertising should be transparent. 5. Advertising should

Salesfusion announced this week a new Landing Page Builder that allows users to create landing pages quickly. With easy-to-use features such as the drag-and-drop designer, the innovative new module makes it quick and simple for marketers to create landing pages that engage and convert visitors. Specializing in providing marketing automation

Adform's fraud team announced this week a "major discovery and have identified what is potentially the biggest bot network ever to hit" online advertising industry. The size of the HyphBot is "3-4 times the size of the famous Methbot network that was discovered by WhiteOps,

The Trade Desk, Inc. (NASDAQ:TTD), today annouced the appointment of Susan Vobejda as Chief Marketing Officer. Susan brings over 20 years of strategic marketing leadership to The Trade Desk. Prior to joining The Trade Desk, Susan served as EVP and Chief Marketing Officer of global fashion brand Tory Burch

Sizmek today announced its retiring the Rocket Fuel brand. This announcement "signifies the unification of both brands under the Sizmek identity and signals the first step towards a unified platform." “Sunsetting the Rocket Fuel brand reduces distraction in the industry, and gives us the opportunity to go to

VidMob announced yesterday it has secured $7.5 million in a Series A round of financing. Participants in the Series A round include Manifest Investment Partners, Interlock Partners, Stampede Ventures, Acadia Woods Partners, and Macanta Investments. VidMob has now raised over $13 million in total since its inception in 2015.

Yesterday Digiday and other websites just revealed that Oath is laying off up to 560 workers, less than 4 percent of Oath’s global employee count of 14,000. The job cuts will be spread across the globe, affecting different business units — including ad sales, engineering, and product development. In

On the Google Display Network, Google is rolling out custom intent audiences that enable advertisers to target “people who want to buy the specific products you offer–based on data from your campaigns, website and YouTube channel.” "There are two flavors of custom intent audiences. In one variation, advertisers