Marketing News

Google announced yesterday the global roll out of Promotion Extensions, that "make it easy for advertisers to keep the promotions up to date without the need to create new ads. They also free up the rest of the ad for more unique content, like the brand terms or a

Google announced this month the introduction of a new view in DBM called Optimization. This new view allows advertisers to have insights on the UI, about the KPIs for each Line Item and for each dimension. The dimensions are Daily Frequency, Website, Time of Day, Environment, Creative Size / Duration, and

Doubleclick announced today that advertisers will be able to define the reach of the similar audiences based on the first-party audiences. This new feature was introduced in DBM and allows advertisers to target "more similarity", "balanced" or "more reach audiences". For the advertisers that

Index Exchange announced this week it’s expanding into France to join  publishers and buyers looking to test new solutions for header bidding. “Index’s emergence into France was spurred by an advanced publisher base who was open to leveraging new technology to bolster revenue,” said Andrew Casale, President and

Sojern, today announced it has acquired Adphorus, a company specialized in custom advertising solutions for travel brands. According to Sojern CEO Mark Rabe, interest in Facebook marketing solutions has grown dramatically as the global travel sector continues expanding and marketers look for efficient ways to attract new customers. Rabe noted,

The Trade Desk, Inc. (Nasdaq: TTD) will begin implementing the ads.txt, starting November 15. On that date, The Trade Desk will begin blocking unauthorized impressions, or impressions served through non-certified suppliers, from publisher sites that have tested, verified and finalized their ads.txt files. The Trade Desk is now

Yesterday, Salesforce and Google announced a new partnership, at Dreamforce. An integration that will allow connecting CRM and offline data into online, via Google Analytics 360. The integration will be available "beginning of 2018": * Sales data from Sales Cloud will be available in Analytics 360 for use in

Google Analytics will have Salesforce integration.