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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1194 Articles
Search   -   Nov 30, 2023 Google Ads to allow Sports Betting Ads in Florida
Google Ads to allow Sports Betting Ads in Florida

Google this month announced it will begin to accept and run ads for sports betting from licensed entities in Florida. The change is part of an update to the Google Ads Gambling and games policy United States country-specifics, which went into effect on November 15, 2023.

by Luis Rijo
Search   -   Nov 30, 2023 Bing introduces Generative AI Captions

Bing this month announced the launch of Generative AI Captions, a groundbreaking feature that utilizes the power of artificial intelligence to provide users with concise and informative summaries of web pages.

by Luis Rijo
Search   -   Nov 30, 2023 Google forbids advertising or sale of e-juice products on its Shopping and Free Listings platforms
vaping

In a move to protect public health, Google this month announced that it will no longer allow the advertising or sale of e-juice products on its Shopping and Free Listings platforms.

by Luis Rijo
Display   -   Nov 30, 2023 Google updates Political Content Policy for Taiwan
Taiwan

Effective December 2023, Google will update its Political Content policy to include restrictions in Taiwan. The policy update will prohibit ads featuring political parties, current elected officeholders, or candidates for certain elected offices on Google platforms in Taiwan.

by Luis Rijo
Search   -   Nov 30, 2023 Comscore unveils Generative AI Search measurement capabilities
Comscore unveils Generative AI Search measurement capabilities

Comscore today announced the launch of its new Generative AI (artificial intelligence) search measurement capabilities.

by Luis Rijo
Search   -   Nov 29, 2023 Google updates Search Quality Rater Guidelines to enhance user experience
Google updates Search Quality Rater Guidelines to enhance user experience

Google has announced an update to its Search Quality Rater Guidelines, effective November 16, 2023. The updated guidelines aim to simplify the evaluation process for search raters and provide clearer guidance for assessing the quality of web pages.

by Luis Rijo
Display   -   Nov 28, 2023 Google Ads API now supports Search Themes Beta for Performance Max Campaigns
Performance Max

Google today announced that Performance Max campaign search themes beta is now available through the Google Ads API, allowing advertisers to provide Google AI with inputs.

by Luis Rijo
Display   -   Nov 28, 2023 Google to restrict available targetings on financial ads
Google to restrict available targetings on financial ads

Google today announced an update to its Personalized Ads Policy restricting targeting of certain sensitive interest categories for ads related to consumer financial products and services. This change is effective February 28, 2024.

by Luis Rijo
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