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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1196 Articles
Display   -   Jun 07, 2021 Google opens Performance Max beta to more advertisers
Google opens Performance Max beta to more advertisers

Performance Max campaigns are for advertisers that have the primary objective to generate leads or to drive online sales without using the Google Merchant Center product feed.

by Luis Rijo
Search   -   Jun 07, 2021 Google to revamp Insights page in Google Ads in the coming months
Google to revamp Insights page in Google Ads in the coming months

Insights are only available at account level, and are updated daily.

by Luis Rijo
Search   -   Jun 07, 2021 Google rolls out images in Search Ads globally
Google rolls out images in Search Ads globally

Image in search ads were introduced last year, in July. Now is rolling out the feature globally.

by Luis Rijo
Search   -   Jun 06, 2021 Google to accept gambling ads targeting Ethiopia, Ghana, or Tanzania
Google to accept gambling ads targeting Ethiopia, Ghana, or Tanzania

Google will allow gambling ads only from licensed entities from these countries.

by Luis Rijo
Search   -   Feb 07, 2021 Google Ads to phase out support for broad match modifier
Google Ads to phase out support for broad match modifier

Starting mid-February, both phrase match and broad match modifier keywords will begin to transition to a new matching behavior: the new phrase match.

by Luis Rijo
Search   -   Feb 07, 2021 Google launches cross-account bid strategies in Google Ads

Cross-account bid strategies enable advertisers to create, monitor, and manage Smart Bidding portfolio strategies at the Google Ads manager account (MCC) level.

by Luis Rijo
Search   -   Jan 27, 2021 Google publishes dos and don'ts for Web Stories
Google publishes dos and don'ts for Web Stories

Google says many publishers are creating teasers for web content and not really stories.

by Luis Rijo
Search   -   Jan 27, 2021 Microsoft launches Filter Link Extensions
Microsoft launches Filter Link Extensions

Filter Link Extensions enables advertisers to present headers on the search ads so that users can navigate to their key products and offerings.

by Luis Rijo
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