The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
The German Federal Court of Justice – Der Bundesgerichtshof – this week decided that a trademark owner can oppose the use of his brand keyword in an advertisement on Google search.
Google yesterday announced the launch of a new AMP-powered feature in Google Images on the mobile web. The new AMP feature is a Swipe to Visit that makes it easier for users to browse and visit web pages.
Assaf Broitman, Google Images Product Manager, wrote that when a user a
According to Microsoft, with Parallel Tracking, the consumer is taken directly to your final URL while all the click-measurement processing is done in the background. That means a much faster page load time.
Microsoft is bringing Price Extensions to Microsoft Advertising Editor. Advertisers can now manage price extensions in bulk, and directly show potential customers the product or service.
