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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

IndexNow protocol begins working with Yandex and Bing search engines

IndexNow is a protocol that submits URLs to search engines, when URLs are added, updated, or deleted.

indexifembedded

Google introduces indexifembedded to index embedded content

Google last week introduced a new a new robots tag - indexifembedded - that enables publishers to tell Google if content should be indexed when it’s embedded through iframes and similar HTML tags in other pages, even when the content page has the noindex tag.

Google introduces images in desktop search results

Google introduces images in desktop search results

Google this month announced it started showing images on desktop search results. Previously, image extensions only showed on mobile devices.

Microsoft's Xandr acquisition is all about connecting data with ad inventory

Microsoft's Xandr acquisition is all about connecting data with ad inventory

After the acquisition of Xandr, the potential reach of Microsoft will increase significantly, as Xandr is connected with hundreds of publishers globally.

Google release Customer Match for all advertisers with over $50,000 lifetime spend

Google this week announced it will release Customer Match audiences in Google Ads for all advertisers with over $50,000 lifetime spend.

Microsoft And Google release all IP Addresses from crawlers

Microsoft and Google this month released the IP Ranges used by bots that crawl the web.

Retail and restaurants chains can now upload transactional data in Google Ads

Retail and restaurants chains can now upload transactional data in Google Ads

Google this week announced that retail and restaurant advertisers can now upload transaction data in Google Ads.

Google updates Ads Gambling and Games policy in Turkey

Google this month updated the Ads Gambling and Games policy for Turkey.

Google to block advertisers with sexually explicit content

Google this month announced an update Google Ads sexually explicit content policy.

Google introduces new system to generate titles in search results

Google last week introduced a new new system of generating titles for web pages in search results. Google is no longer using user's query to generate titles.

Adzooma launches a Business Score, rating businesses in digital marketing

Adzooma launches a Business Score, rating businesses in digital marketing

Adzooma yesterday relaunched their platform, introducing a Business Score rating businesses in digital marketing, including PPC, SEO, and Web Metrics.

Google Ads expands advertising verification program to new countries

Google Ads expands advertising verification program to new countries

Google last month announced it is expanding its advertiser identity verification policy to British Virgin Islands, Colombia, Costa Rica, Dominican Republic, Jordan, Kuwait, Lebanon, Oman, Puerto Rico, Qatar, and Singapore.

Google to roll out a “link spam update” in search results

Google to roll out a “link spam update” in search results

According to Google, the rollout is effective at identifying and nullifying link spam more broadly, across multiple languages.

Google asks publishers to label affiliate links

Google asks publishers to label affiliate links

According to Google, affiliate links should have the attribute rel="sponsored".

Google introduces Deals in Search Results

Google introduces Deals in Search Results

Google yesterday announced it is introducing deals in the Shopping tab, on search results.

Google reveals 4 patterns explaining drops in Search traffic

Google reveals 4 patterns explaining drops in Search traffic

Advertisers and publishers are able. to monitor the engagement of their pages in the search results via Google Searh Console.

Google to restrict financial ads in the UK, starting in August

Google to restrict financial ads in the UK, starting in August

Advertisers on financial services vertical in the UK need to be authorized by the UK Financial Conduct Authority (UK FCA), and show that to Google.

Microsoft introduces Multimedia Ads in Bing.com search results pages

Microsoft introduces Multimedia Ads in Bing.com search results pages

Multimedia Ads are a new responsive ad format that combines images, headlines, and descriptions.

Google opens Performance Max beta to more advertisers

Google opens Performance Max beta to more advertisers

Performance Max campaigns are for advertisers that have the primary objective to generate leads or to drive online sales without using the Google Merchant Center product feed.

Google to revamp Insights page in Google Ads in the coming months

Google to revamp Insights page in Google Ads in the coming months

Insights are only available at account level, and are updated daily.

Google rolls out images in Search Ads globally

Google rolls out images in Search Ads globally

Image in search ads were introduced last year, in July. Now is rolling out the feature globally.

Google to accept gambling ads targeting Ethiopia, Ghana, or Tanzania

Google to accept gambling ads targeting Ethiopia, Ghana, or Tanzania

Google will allow gambling ads only from licensed entities from these countries.

Google Ads to phase out support for broad match modifier

Google Ads to phase out support for broad match modifier

Starting mid-February, both phrase match and broad match modifier keywords will begin to transition to a new matching behavior: the new phrase match.

Google launches cross-account bid strategies in Google Ads

Cross-account bid strategies enable advertisers to create, monitor, and manage Smart Bidding portfolio strategies at the Google Ads manager account (MCC) level.

Google publishes dos and don'ts for Web Stories

Google publishes dos and don'ts for Web Stories

Google says many publishers are creating teasers for web content and not really stories.