In a recent test, campaigns that opted into all three inventory types—in-stream, in-feed, and Shorts ads—delivered an average of 54% more reach at 42% lower cost per mille (CPM) than campaigns that utilized in-stream ads only.

YouTube last month announced the rollout of a new editing feature that allows users to modify the layout of their Shorts when converting long-form clips. This new tool expands the creative possibilities for Shorts creators and enhances the overall user experience.

Australian Lamb's latest ad, The Generation Gap, has taken the internet by storm, generating a whirlwind of reactions and sparking a conversation about generational divides.

Amazon this week announced layoffs across its Prime Video, MGM Studios, and Twitch units. The company is reportedly cutting hundreds of jobs, reflecting a strategic shift in focus and resource allocation.

YouTube yesterday announced it is making it easier to find first aid information on the platform. Google has introduced "first aid information shelves" that will be pinned to the top of search results for a variety of acute health topics.

FreeWheel yesterday released new findings from its Viewer Experience Lab initiative, providing valuable insights for publishers and advertisers on how to optimize ad pods to enhance the viewing experience and boost brand impact.

Under the partnership, Tennis Australia will leverage Demand Manager, Magnite's header bidding wrapper services solution, to monetize its display and mobile inventory programmatically for the first time.

Marvel Studios last month unveiled a thrilling trailer for its upcoming original series, 'Echo', which premiered yesterday, exclusively on Disney+ and Hulu.