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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video   -   May 03, 2024 Delisted CTV Apps: a growing trend with potential consumer and advertiser impact
Delisted CTV Apps

Pixalate this week released its Q1 2024 Delisted CTV Apps Report. This report sheds light on a concerning trend: a significant rise in the number of apps being removed from popular CTV app stores.

Display   -   May 02, 2024 Amazon DSP streamlines Location Targeting
Amazon DSP streamlines Location Targeting

This update specifically benefits self-service advertisers who leverage the line item settings page for campaign management.

Roku and iSpot partnership
Data   -   May 05, 2024 Roku and iSpot partner to enhance streaming TV Measurement

Roku and iSpot.tv last month announced a new partnership. The collaboration aims to address challenges associated with measurement fragmentation in the CTV landscape and empower marketers with more precise data.

by Luis Rijo
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Data   -   May 05, 2024 Roku and iSpot partner to enhance streaming TV Measurement
Roku and iSpot partnership

Roku and iSpot.tv last month announced a new partnership. The collaboration aims to address challenges associated with measurement fragmentation in the CTV landscape and empower marketers with more precise data.

by Luis Rijo
Video   -   May 03, 2024 Delisted CTV Apps: a growing trend with potential consumer and advertiser impact
Delisted CTV Apps

Pixalate this week released its Q1 2024 Delisted CTV Apps Report. This report sheds light on a concerning trend: a significant rise in the number of apps being removed from popular CTV app stores.

by Luis Rijo
Display   -   May 02, 2024 Amazon DSP streamlines Location Targeting
Amazon DSP streamlines Location Targeting

This update specifically benefits self-service advertisers who leverage the line item settings page for campaign management.

by Luis Rijo
Data   -   May 02, 2024 Amazon DSP bolsters measurement transparency with additional MRC accreditation
Amazon DSP bolsters measurement transparency with additional MRC accreditation

This accreditation signifies that Amazon DSP adheres to industry-accepted standards for measuring specific advertising metrics.

by Luis Rijo
Video   -   May 01, 2024 Roku and The Trade Desk partner to enhance TV Streaming ad buying experience
Roku and The Trade Desk partner to enhance TV Streaming ad buying experience

Roku yesterday announced a new partnership with The Trade Desk. This collaboration aims to improve the process of buying and measuring advertising within the TV streaming landscape.

by Luis Rijo
Video   -   May 01, 2024 Fubo Introduces innovative CTV ad units, expanding options for marketers
Fubo

These new ad units demonstrate Fubo's commitment to innovation, building upon the company's history of introducing first-to-market solutions in the industry, such as dynamic ad insertion and AI-powered features for consumers.

by Luis Rijo
Data   -   May 01, 2024 Nielsen Report: Asian American audiences embrace streaming and mobile content
Nielsen Report: Asian American audiences embrace streaming and mobile content

The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, was released today, coinciding with the start of Asian Pacific American Heritage Month.

by Luis Rijo
Video   -   May 01, 2024 Roblox opens up video ads to all brands
Roblox video ads

Roblox, a popular online gaming platform known for its user-generated experiences, announced today, that it's making video ads available to all advertisers.

by Luis Rijo
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