Google pauses ad monetization of Russian Federation state-funded media
Google this month announced it has paused the monetization of Russian Federation state-funded media via Google Ad Manager.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Roku expands its advertising business to Mexico
Roku this week announced the expansion of the advertising business to Mexico. Roku launched its advertising business in 2012, in the US.
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Google launches a new CTV frequency management in DV360
The new FC solution enables advertisers to control the number of times people see their ads across YouTube and other CTV apps.
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Google stops the Linear TV buying in DV360
According to Google DV360’s Linear TV buying capability (Programmatic TV) has been deprecated and campaigns will not serve beyond December 31, 2021.
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TikTok and Connected TV spend to gain ground in 2022, predicts Merkle
The agency Merkle this week stated it predits advertising spend will grow in TikTok and Connected TV this year.
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IAS launches a CTV dashboard
Integral Ad Science (IAS) this month launched a CTV dashboard where advertisers can see live data for real-time insights and reporting on all CTV campaigns.
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Google to enforce parallel tracking on YouTube starting February
Google this month announced that the deadline for advertisers to adopt parallel tracking for YouTube & partners is January 31, 2022.
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Microsoft to buy Xandr
Microsoft today announced it has agreed with AT&T to acquire Xandr (formerly known as AppNexus).
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Criteo to buy the ad exchange BidSwitch
Criteo’s offer for IPONWEB is $380 million, $305 million paid in cash and $75 million paid in CRTO treasury shares.
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TikTok launches apps in TVs
TikTok this month launched apps on Amazon Fire TV, Google TV, and in other Android TV™ OS devices, LG Smart TVs, and Samsung Smart TVs.
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Google renames YouTube Video discovery ads to In-feed video ads
YouTube Video discovery ads are now called In-feed video ads.
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Google release Customer Match for all advertisers with over $50,000 lifetime spend
Google this week announced it will release Customer Match audiences in Google Ads for all advertisers with over $50,000 lifetime spend.
