Google to hit 30 million subscribers on YouTube Premium in the US
eMarketer this month forecasted that YouTube Premium will hit 29.5 million subscribers in the US, by year-end 2021.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Google reaches 50 million Music and Premium subscribers
Google for the first time revealed how many users are paying for YouTube Music and YouTube Premium.
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AppLovin buys MoPub for $1.05 Billion in cash
AppLovin this month bought MoPub for $1.05 billion in cash.
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Google stops using WEBM and 3GPP video transcodes
Google this month announced it will stop using WEBM and 3GPP video transcodes in DV360.
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TikTok launches shopping tabs and product discovery for Shopify merchants
TikTok last week introduced shopping tabs on profiles, among a select group of Shopify merchants in the US, UK, and Canada.
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Google upgrades Google Ads’ data-driven attribution to support YouTube and Display ads
Google this month upgraded Google Ads’ data-driven attribution to support YouTube and Display ads.
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Google Ad Manager not delivering some campaigns in Brazil as expected
Google yesterday reported it has a disruption in Google Ad Manager, affecting some campaigns targeting Brazil, that are not delivering as expected.
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Integral Ad Science buys Publica
Integral Ad Science yesterday announced the acquisition of Publica for $220 million, 75% in cash and 25% in stock. Publica is a connected TV (CTV) advertising platform.
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Teads postpones IPO
Teads this week announced that it has postponed plans for its initial public offering. This filed for an IPO in the beginning of this month.
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Google updates Ad Manager Partner Guidelines to include guidance over encrypted signals
Google this month updated Google Ad Manager Partner Guidelines to include guidance over encrypted signals from publishers.
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Google launches Audience Explorer, an insights tool for first-party data
Google this week launched Audience Explorer, a new tool in Google Ad Manager where publishers can better understand their audiences.
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Google to upgrade Active View metrics in CM and DV360
Google this week announced an upgrade of the Active View metrics in Campaign Manager 360 and Display & Video 360.
