Google this week announced the general availability of Structured Data Files (SDF) v7, a new version of its file format for uploading and downloading data to and from Display & Video 360.

Captify this week announced the launch of TV Search Lift, a proprietary TV study that evaluates the success and outcomes of CTV campaigns using authentic onsite search data.

Sports enthusiasts and betting aficionados in the United States have an exciting date to mark on their calendars. ESPN BET, a newly-branded online sportsbook, is all set to make its debut with a planned launch on November 14, 2023.

Effectv this month released a new study identifying the key components of success for high-reaching multiscreen campaigns. The study analyzed approximately 40,000 monthly ad campaigns airing across traditional TV and streaming content.

Google yesterday announced it introduced Operating System Targeting on Connected TV (CTV) line items in DV360, a feature aimed at refining campaign targeting strategies.

Netflix yesterday shared a 7 updates and future plans for its ad product. In an official statement, Netflix highlighted the accomplishments of the past year, underlining their commitment to refining the advertising landscape within streaming platforms.

YouTube yesterday announced it will soon allow advertisers to reserve Shorts ads in the YouTube Select lineup using Display & Video 360 Instant Reserve.

The partnership enable publishers to integrate the IRIS_ID, IRIS.TV’s universal content identifier, to offer brand-suitable, contextual ad targeting for online video and connected TV (CTV) inventory.