Teads has signed an exclusive multi-year contract with Business Insider. Teads says that this is a multi-market partnership that will help Business Insider inject outstream video advertising across platforms on desktop, mobile web and in-app. Through the partnership with Teads, Business Insider will have have now outstream ads shown to

This one-hour webinar will include Ooyala’s top tips for attracting viewers, keeping them engaged and earning more with AVOD. The discussion will be led by Sergio Santos, Strategic Media Consultant and industry expert for Ooyala. The webinar will happen on 5th October, 7pm Frankfurt, 6pm London, 4am Sydney, 1am

InMobi, a global mobile advertising and discovery platform, today announced the launch of a suite of advanced video ad formats in India. With full screen formats and HD quality videos, advertisers will now be able to offer a TV-like experience to users. The platform includes a comprehensive suite of ad

Thirdpresence, a leading mobile in-app video SSP, announced today that Sizmek has certified the company's video player for HTML5 VPAID video advertising. HTML5 VPAID is an important part of the growing mobile in-app video advertising market, because it allows advertisers to accurately measure video viewability and add interactive

Teads, the inventor of outstream video and the number 1 video advertising marketplace in the world, today released a new study, "Outstream: The New Wave of Advertising," conducted with over 250 brand professionals around the growth of digital media and outstream video. Notably, 66% of all brand professionals

Consumers are always looking to experts for guidance and inspiration. Bloggers, social influencers (on Instagram, Snapchat, etc) can influence others to use their purchasing power to buy. These experts, or social stars, are called influencers.

AppNexus announced today the launch of Advanced Deal Metrics and Bid Error Report, two features that enable publishers and advertisers to identify and remediate deficiencies associated with their Deals and Real-Time Bidding (RTB) strategies.

A PMP (Private Market Place) allows publishers to control the price and the advertisers that run ads on their websites and apps. In the PMP only the selected advertisers can run their ads and publishers establish a floor price for that. Imagine that there are 4 advertisers for the same