TikTok Study: Brand Awareness boosts Performance Marketing ROI by 286%
New research reveals synergy between brand building and performance marketing on TikTok, challenging traditional strategies.
Video News
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Spotify expands music videos beta
Spotify rolls out music videos beta to 85 additional markets, boosting artist-fan engagement for Premium subscribers worldwide.
Yahoo expands identity solutions to CTV and publishers, boosting ad targeting
Yahoo enhances digital advertising capabilities with Identity Solutions for CTV and expanded publisher availability via major SSPs.
Google halts US Election Ads after polls close: 2024 Policy Update
Google announces temporary pause on US election-related ads post-voting in 2024. Learn about new policy impacts and exceptions.
YouTube shakes up pricing: introduces Premium Lite and hikes standard rates
YouTube introduces Premium Lite in select countries and raises standard Premium prices globally, reshaping its subscription model.
Google Ads simplifies Video Experiments to boost creative performance
New feature streamlines setup for Video consideration and reach experiments, enabling data-driven optimization of YouTube ad creative.