Video Disney launches data platform to unify advertising insights across properties Disney's new data platform Compass aims to streamline campaign management with unified first-party data access and measurement tools.
Video Disney launches certification for live streaming ads New program enables real-time bidding for live streaming inventory through partnerships with major ad tech platforms.
AI Marketing leaders seek adaptive AI solutions as industry shifts from potential to impact New survey reveals CMO priorities for 2024-2025, with dynamic creative engines and AI integration leading technology adoption.
Video Global TV ad spend to reach $169.1 billion in 2025 as streaming gains momentum Linear TV decline continues as streaming services expand ad inventory and measurement capabilities, according to industry forecasts.
Data Featured PayPal's Honey faces class action lawsuit over affiliate commission practices Content creators file lawsuit against PayPal's Honey browser extension for allegedly diverting affiliate commissions through cookie manipulation.
Video Featured Streaming ad market to surpass linear TV within three years, Magnite CEO predicts Analysis shows how streaming platforms are reshaping TV advertising landscape through data, targeting and small business reach.
Video Featured TV 2 Play extends streaming reach through Titan OS partnership in Norway Strategic partnership brings TV 2 Play to Philips Smart TVs in Norway, expanding content accessibility for Norwegian viewers.
Display Amazon expands cross-channel measurement capabilities for advertisers New functionality provides unified reach and frequency metrics across devices and publishers for Amazon DSP advertisers globally.
Retail New Amazon frequency capping feature adds cross-campaign reach measurement Amazon DSP launches reporting tools for advertisers to track ad exposure across multiple campaigns with unified frequency metrics.
Video Featured Nielsen data shows Disney maintains media leadership as Fox sets viewing records Latest Nielsen Media Distributor Gauge reveals shifting TV landscape with Disney at 11.1% and Fox reaching record 8.6% viewership.
Video Featured Google AdSense tests new offerwall system to monetize content through rewarded ads Publishers report mixed results from Google's beta feature that lets visitors watch ads to access content, raising questions about UX.
Video YouTube reports one billion daily TV viewing hours amid streaming shift New data reveals significant growth in YouTube's television viewership, with sports content seeing 30% year-over-year increase.
Video Nielsen integrates attention metrics into campaign effectiveness measurement New collaboration with Realeyes brings attention technology to Nielsen's measurement suite, announced 8 days ago.
Video Fubo expands Hallmark content with standalone streaming launch Fubo introduces Hallmark+ as both standalone service and add-on option, bringing 600+ hours of holiday content to streaming platform.
Video Spanish-language viewers lose access as TelevisaUnivision pulls shows from Fubo Thousands lose Spanish programming access after TelevisaUnivision removes content from Fubo over 25% price increase dispute
Video New planning playbook reveals potential of integrated TV advertising in India Strategic framework shows how brands can optimize reach and costs by combining traditional TV with Connected TV advertising.
Video Brave browser grapples with YouTube's latest ad blocker detection expansion Users report increasing ad blocker detection on YouTube, as Brave implements technical solutions to maintain viewer experience.
Video M6 Publicité adopts Smartclip technology to boost streaming revenue goals Strategic partnership aims to help M6 Publicité reach €200 million in streaming revenue by 2028 through ad-tech integration.
Video Prime Video releases AI-powered content discovery system in limited beta Amazon's streaming service introduces AI Topics to help viewers navigate content through personalized topic suggestions.
Video TripleLift expands streaming measurement capabilities with iSpot integration New partnership enables programmatic advertisers to access competitive streaming data for CTV campaign optimization.
Video YouTube expands AI features portfolio with nine new tools in 2024 Comprehensive overview of YouTube's latest artificial intelligence features launched in 2024, from content summaries to creative tools.
Video IAB Tech Lab unveils Content Taxonomy upgrade for programmatic CTV advertising New technical standards for digital advertising aim to streamline content classification and enhance bidstream efficiency.
Video Prime Video ad tier drives industry-wide streaming cost reductions Recent data shows significant decreases in streaming advertising costs across major platforms following Amazon's entry into the market.
Video Featured Google to open YouTube ad inventory after Turkish competition authority levies $82m fine Turkish competition authority fines Google $82m and accepts commitments to allow qualified third-party DSPs to access YouTube ads.
Video LG Ad Solutions expands global reach with Magnite partnership renewal Partnership sees 103% growth in programmatic spend, introduces new ad formats and enhanced viewer targeting capabilities.
