Video Mexico streaming share drops to 21.5% in September, Nielsen reports Nielsen's latest TV viewing data shows streaming decline in Mexican households as traditional platforms maintain dominance.
Display Featured Google Performance Max adds AI asset testing and Video Enhancement features for 2025 Google introduces new Performance Max tools including asset experiments, AI video enhancements, and improved campaign management for 2025.
Video Disney extends Magnite ad tech partnership, expands into Latin American markets Disney renews two-year partnership with Magnite for programmatic advertising, adding LATAM markets, live sports and podcast monetization.
Video X rolls out new AI-powered advertising platform New X advertising platform introduces automated targeting and ROI optimization for small businesses, eliminating manual controls.
Video YouTube launches 24 new features: Playback Controls, Sleep Timer, and Playlist Tools Major YouTube update brings fine-tuned playback speed, collaborative playlists, and sleep timer across web, mobile, and TV platforms.
Display Sovrn eliminates SSP Revenue share, publishers save 48% on ad tech fees Revolutionary pricing model helps publishers retain more revenue from programmatic advertising through flat CPM fees.
Data TikTok Study: Brand Awareness boosts Performance Marketing ROI by 286% New research reveals synergy between brand building and performance marketing on TikTok, challenging traditional strategies.
Video Spotify expands music videos beta Spotify rolls out music videos beta to 85 additional markets, boosting artist-fan engagement for Premium subscribers worldwide.
Data Yahoo expands identity solutions to CTV and publishers, boosting ad targeting Yahoo enhances digital advertising capabilities with Identity Solutions for CTV and expanded publisher availability via major SSPs.
Search Featured Google halts US Election Ads after polls close: 2024 Policy Update Google announces temporary pause on US election-related ads post-voting in 2024. Learn about new policy impacts and exceptions.
Video YouTube shakes up pricing: introduces Premium Lite and hikes standard rates YouTube introduces Premium Lite in select countries and raises standard Premium prices globally, reshaping its subscription model.
Data Featured Google Ads simplifies Video Experiments to boost creative performance New feature streamlines setup for Video consideration and reach experiments, enabling data-driven optimization of YouTube ad creative.
Video Instagram Video Download: A Guide to Save IG Videos in 2024 Learn how to download Instagram videos, reels, and stories using various methods and tools in 2024.
Video Featured DoubleVerify expands video ad measurement to Spotify Ads Manager DoubleVerify integrates with Spotify Ads Manager, offering fraud and viewability measurement for video campaigns, boosting ad effectiveness.
Video YouTube expands Shorts to 3 minutes, adds AI soundtracks and new Creator Tools YouTube updates Shorts with longer videos, AI-generated music, improved drafts, and new sponsorship features for creators.
Display InMobi launches green media deals to reduce mobile ad carbon emissions Partnership with Scope3 aims to decarbonize mobile advertising, offering emission measurement and reduction strategies.
Video Polish TV Viewership rises as summer ends, streaming gains ground Nielsen report shows 3.2% increase in TV viewing time for September 2024, with streaming services reaching 8.8% of total viewership.
Video Featured Adobe MAX 2024: AI-Powered Innovations Enhance Creative Cloud Adobe unveils Firefly Video Model, Generative Extend for Premiere Pro, and over 100 new Creative Cloud features, transforming content creation for professionals and enterprises.
Video YouTube Partner Program explained YouTube executive breaks down the Partner Program, revenue sharing, and various monetization options available to creators.
Video Google expands Custom Bidding Options in DV360 for CTV Ads New multipliers for content duration and delivery type aim to enhance targeting for connected TV advertising campaigns.
Retail Roku expands Instacart partnership with Shoppable Ads Roku enhances TV ad capabilities for CPG brands through expanded Instacart partnership, introducing shoppable formats and targeting.
Video Amazon to offer Apple TV+ as add-on subscription for Prime Video customers Amazon expands Prime Video offerings, adding Apple TV+ as a subscription option for US customers later this month.
Video Google clarifies Video Inventory Restrictions for publishers in explainer video A recent Google video breaks down key aspects of video inventory restrictions, offering publishers clear guidance on monetization rules.
Video Spanish-Language TV Ads outperform english counterparts by 31%, EDO reports New study reveals SLTV advertising's superior engagement across industries, highlighting cultural relevance's impact on performance.
Video Google Ads expert analyzes Video Action campaign shift to Demand Gen Thomas Eccel breaks down the upcoming shift to Demand Gen campaigns, highlighting key benefits and potential drawbacks for advertisers.
