Google limits AdSense reporting to 3 years and launches a new version of the report
The old report goes away in September. Reporting data will be limited to 3 years
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Hivestack hires first-ever CMO
The DOOH martech company hired Nikki Hawke as first ever CMO.
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Facebook Connect to happen on September 16
Facebook Connect is Facebook's AR/VR conference.
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Pixalate research sees 800,000 delisted apps in H1 2020
In iOS, 88% of delisted apps had no address or an unidentifiable address (iOS).
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Adform claims it’s ready for the end of third-party cookies
Adform states that without the need for hundreds of third-party cookies, compliance with regulations such as GDPR and CCPA will be easier.
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Optimizely’s Opticon20 conference goes virtual and is now free to attend
In the past, the conference took place in San Francisco, and London.
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IAS takes down the Context Control demo hours after launch
There wasn't a consensus on Twitter around the classifications of the new IAS Context Control.
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Google launches a video Content Explorer in Ad Manager
Content Explorer provides publishers with a visual walkthrough of their video content library, grouped by relevant information, such as the content metadata or content bundles.
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Google updates Google Ad Manager API to include audio ads and Viewability Provider Companies
Google yesterday updated the Google Ad Manager API. The version v202008 includes support for Audio Ads and the ability to specify multiple Viewability Provider Companies on a LineItem. Viewability Provider Companies are third-party companies used to measure creative viewability. According to the release notes from the v202008 of the
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DuckDuckGo’s proposal to make Google’s search market share drop around 20%
DuckDuckGo this month revealed results of a study showing that 24% of people in the U.S., 24% in the U.K., and 17% in Australia would choose a non-Google search engine when given the chance to select a preference on their mobile phones. The study was sponsored by
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OTT becomes one-fourth of all television minutes viewed in 2020
Netflix is the largest contributor to streaming share at 34%, followed by YouTube at 20%
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WordAds starts optimizing against ad impressions that are viewable
WordAds now strives for 70% viewability on all ad impressions.
