Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9769 Articles

DOOH - Apr 28, 2024 VIOOH expands programmatic DOOH presence in China with Beijing Metro partnership

VIOOH, a global digital out-of-home (DOOH) supply-side platform (SSP), this week announced its latest partnership for programmatic DOOH (prDOOH) in China.

by Luis Rijo

DOOH - Apr 28, 2024 JCDecaux's Metro Audience Measurement gains validation from Ipsos

JCDecaux SA this week announced Ipsos, a renowned market research firm, has validated its global metro audience measurement system, "Metro Audience Metrix" (MAM).

by Luis Rijo

Search - Apr 28, 2024 Google updates Healthcare and Medicines Policy for Australian advertisers

Google this week announced upcoming changes to its Healthcare and Medicines Policy specifically affecting advertisers in Australia. The updated policy will take effect on May 23, 2024.

by Luis Rijo

Data - Apr 28, 2024 Google Analytics 4: enhanced user data import for audience targeting

Google this week updated user data import functionality for Google Analytics 4 (GA4) audiences. This update allows data imported via user data import to be immediately utilized as criteria for existing GA4 audiences.

by Luis Rijo

DOOH - Apr 28, 2024 JCDecaux measures global socioeconomic footprint in new study

Conducted by Utopies, a French agency, with Ernst & Young providing audit services, the study expands on a pilot program conducted in France during 2019.

by Luis Rijo

Retail - Apr 28, 2024 Amazon launches Grocery Delivery Subscription for Prime Members and EBT Users

Amazon this week announced a new subscription service offering unlimited grocery delivery for Prime members and customers using EBT cards.

by Luis Rijo

Search - Apr 27, 2024 Google updates political content policy for Brazil in May 2024

Google this week announced an update to its Political Content Policy, effective May 2024, that will introduce restrictions on political advertising in Brazil.

by Luis Rijo

Social - Apr 27, 2024 Reddit launches Dynamic Product Ads

Reddit this week announced the beta launch of Dynamic Product Ads, a new advertising solution designed to help e-commerce brands connect with highly engaged consumers at the point of purchase.

by Luis Rijo