Facebook to require new ad accounts to run app install ads targeting iOS 14
Facebook will launch the new account creation for iOS 14 app install campaigns in early September.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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How will iOS 14 impact Facebook ad business?
Facebook apps (Instagram, Facebook, and WhatsApp) will stop collecting the IDFA in iOS 14.
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Hivestack gains access to ECN, DOOH inventory in workplaces in Germany and in the UK
ECN will leverage the Hivestack Supply-Side Platform (SSP). ECN’s ad inventory will now be available to Hivestack buyers through private marketplace (PMP) deals and open exchange buys.
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Outbrain signs with Local Media Consortium
Local Media Consortium and its members will receive access to exclusive and negotiated rates across Outbrain’s inventory.
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IAB Tech Lab members to avoid measurement of unique downloads/listeners in watchOS by October
The majority of watchOS downloads are automated downloads and not user initiated.
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Research finds CTV to be more effective than Linear TV in driving consumer behaviors
CTV users are 71% more likely to tell a friend about a brand, and 52% more likely to buy a product.
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Facebook may discontinue Audience Network for iOS 14
Facebook will stop collecting the IDFA on their own apps, in iOS 14.
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IAB Tech Lab releases SafeFrame 2.0 in public comment until September 28
SafeFrame was originally released in 2013, and had only a minor update in 2014.
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Facebook introduces a Shop button in the Facebook app
Users can now discover products and make purchases, directly on Facebook app, without having to use the web. Facebook is also waiving selling fees for businesses through the end of the year.
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Narrative raises $8.5 million as it launches the Data Streams Marketplace
Data Streams Marketplace sells app audiences, meaning mobile IDs. The mobile IDs purchased are delivered directly to a connected Facebook Ad Account or via CSV download.
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IAS launches a Pinterest integration for viewability and fraud measurement
Integral Ad Science (IAS) this month launched a new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile app inventory.
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AdSecure launches a new product to eliminate ads with explicit or potentially offensive images
Content Classification has 3 distinct modules Unsafe Content, Ad Labels, and Logo detection.
