Microsoft extends Dynamic Search Ads (DSA) into more 8 countries
Advertisers in Italy, Netherlands, Sweden, Switzerland, Austria, Ireland, Belgium, and New Zealand have now access to Dynamic search ads (DSA) in Microsoft Bing.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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How to link Google Analytics with Google Ads?
1. Sign in to Google Analytics and click Admin 2. Go to the PROPERTY column and click Google Ads Linking 3. Then click + NEW LINK GROUP 4. Select the Google Ads accounts you want to link, then click Continue. 5. Turn linking ON for each view in the property in
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Supermetrics raises 40 million euros
Supermetrics helps marketers to connect data from popular marketing platforms into destinations like Google Sheets, Google Data Studio, and Excel.
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Google tells mobile app publishers to prepare for the iOS 14
GMA SDK is prepared for the new AppTrackingTransparency framework
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Fewer people are using ad blockers, AudienceProject's study shows
From 2016 to 2020, the share of the online population using ad blockers has decreased across all countries.
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Integral Ad Science launches Context Control, a suite of brand safety & suitability solutions
IAS now allows advertisers and publishers to test their contextual technology.
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Nielsen partners with Talon Outdoor to bring their data into Out of Home (OOH)
Nielsen this month announced a partnership with Talon Outdoor, an independent Out of Home media specialist in the UK. The partnership combines Nielsen Marketing Cloud solution with Talon’s proprietary data management platform Ada. Nielsen says Nielsen Marketing Cloud’s data is now available for activation for OOH. The same
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What is a Heavy Ad?
Google considers a Heavy Ad when the ad uses more than 4 megabytes of network bandwidth, or uses the main thread for more than 15 seconds in any 30 second window, or uses the main thread for more than 60 seconds in total. The user must have not interacted with
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Spotify partners with Riot Games consolidating the gaming audience on their platform
Spotify is creating an Official League of Legends Esports hub, exclusive and original podcasts. The official League of Legends soundtrack racks up over 4.8 million Spotify listeners per month.
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Foursquare Visits receives MRC’s first-ever accreditation for location data
Foursquare Visits is now accredited by MRC for the Location-Based Advertising Measurement Guidelines.
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OpenX launches Apollo, a product to customize and optimize publishers’ Prebid configuration
OpenX yesterday launched Apollo, a new product that gives publishers of all sizes the ability to customize and optimize their Prebid configuration and maximize programmatic revenue. Apollo also offers an analytics suite that highlights trend information and provides real-time monitoring and alerting for immediate detection of production issues. “Many
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Mobile advertising spend increases 71% year-over-year in the second quarter of 2020
PubMatic yesterday reported it has seen a growth of mobile advertising in the second quarter of 2020. 71% year-over-year, in the second quarter of 2020. Pubmatic says while mobile advertising decreased in the early weeks of the Covid-19 pandemic, it recovered more quickly than desktop advertising, showing
