Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google is now licencing the news from 10 newspapers in Germany and Brazil. The newspapers are ZEIT ONLINE, Der Spiegel, Tagesspiegel, Frankfurter Allgemeine Zeitung, Ippen Media Group and Rheinische Post in Germany and Estado de Minas, A Gazeta, Correio Braziliense and UOL in Brazil. “Collaborating with Google on this new
Verizon Media, Ubimo, MediaMath, Amobee, AdQuick.com and Adelphic are the first DSPs where advertisers can buy DOOH inventory from Vistar Media.
Advertisers can now export the Google Analytics goals to the DV360 advertiser to use on Custom Bidding.
Advertisers to be able to remove view-through conversions attributed to non-viewable impressions.
Mobile digital ad ratings (mDAR) enables the measurements on mobile app.
The native positions available are in-feed, in-article, peripheral, recommendation, and unknown.
Google this month presented several updates for App Campaigns, bringing new features for advertisers and publishers
AudioGO says the number of advertisers on the platform climbed 70% in the past four months.
Search Console Insights is powered by data from both Search Console and Google Analytics.
Ad Completin Rate measures the percentage of video or audio ads that were completed once started. So Completion Rate is the percentage of video impressions that played to completion.
Ad View is an impression that is accrued after the first frame of an ad is displayed. Display ads are considered viewable when at least 50% of the ad is visible for at least 1 second. For large display ads of 242,500 pixels or more, the ad is considered
Discovery Ads are ads available on Google Ads that appear on YouTube, Discover, and Gmail – Google properties. Discovery Ads are native ads containing an headline, a description, images, business name, logos, a landing page, and a call-to-action. Discovery Ads were launched in May, 2019, and rolled out globally
