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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9772 Articles
Audio   -   Apr 21, 2024 Taylor Swift's "The Tortured Poets Department": a masterclass in Marketing and fan engagement
The Tortured Poets Department

The album's unprecedented success showcases the power of a well-executed marketing campaign that combines innovative fan engagement strategies with seamless integration across major music platforms.

by Luis Rijo
Display   -   Apr 21, 2024 Google AdSense new webinar: Payments Q&A
Google AdSense new webinar: Payments Q&A

The webinar, scheduled for April 19th, 2024, will delve into frequently asked questions, address common concerns, and provide expert guidance on optimizing revenue streams.

by Luis Rijo
Audio   -   Apr 21, 2024 NPR's News Now remains the most downloaded and most listened-to podcast
NPR's News Now remains the most downloaded and most listened-to podcast

While familiar names like NPR, NBCUniversal News Group, and Wondery continue to dominate, the report reveals shifts in audience preferences and the growing influence of major subscription-based platforms.

by Luis Rijo
Social   -   Apr 21, 2024 LinkedIn prioritizes values-driven hiring: new tools for job seekers and marketers
values-based job filter

LinkedIn this week announced the launch of a new values-based job filter and its latest Top Companies list.

by Luis Rijo
Retail   -   Apr 21, 2024 Tires go omnichannel: Walmart integrates marketplace with auto care centers
Walmart integrates marketplace with auto care centers

Walmart this week announced the expansion of its automotive offerings, allowing shoppers to purchase specialty tires online from third-party Marketplace sellers and have them installed at local Walmart Auto Care Centers.

by Luis Rijo
Social   -   Apr 21, 2024 Bilingual advertising on TikTok
Bilingual advertising on TikTok

As the U.S. Hispanic population continues its rapid growth and cements its status as the largest ethnic minority group, marketers are increasingly looking for strategies to connect with this influential demographic.

by Luis Rijo
Social   -   Apr 21, 2024 TikTok updates Promote Tool: enhanced features and desktop integration
TikTok Promote

TikTok this month announced updates to its Promote advertising tool, offering marketers increased capabilities and a smoother workflow.

by Luis Rijo
Video   -   Apr 21, 2024 Google offers a blueprint for brand success with YouTube Shorts Ads
YouTube Shorts Ads

Google this week launched a comprehensive new guide tailored to YouTube Shorts. The move highlights the burgeoning popularity of YouTube's answer to TikTok, which boasts 2 billion monthly logged-in users and 70 billion daily views.

by Luis Rijo
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