Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Amazon this week announced the launch of the app submission API, a RESTful API that enables developers to manage the app catalog by programmatically updating the existing apps on the Amazon Appstore.
GroupM this week announced the launch of AdVentures, an accelerator initiative that supports early-stage companies with a three-month growth program.
DoubleVerify this week announced it has been granted continued accreditation by the Media Rating Council (MRC) for DV’s desktop, mobile web and mobile in-app measurement.
Facebook this month announced that the Messenger camera will no longer support scanning Messenger Codes, starting on August 15.
Vertical video ads are video ads displayed in a vertical way that fulfill the screen of a mobile device. Vertical video has a 9:16 aspect ratio, while landscape video has a 16:9 aspect ratio and square video has a 1:1 aspect ratio. Almost all videos are landscape,
TikTok this week announced a partnership with Internet Matters to keep young people safe. Internet Matters is a nonprofit organization, based in London, UK, set up to help parents keep their children safe online.
FreeWheel this week announced a partnership with A+E Networks to pilot their unified ad decisioning engine that will allow buyers and sellers to transact across both direct sold and programmatic, marketplace-generated advertising demand.
Amazon this week launched an ad-supported music service on compatible Alexa-enabled devices.
A new app for podcast listening is available since this week. The new app is called Swoot and the app turns podcast listening into a social experience. The motto is: "Podcasts with friends :)"
Google this week announced YouTube Music is now available for free on Google Home speakers. YouTube Music is an ad-supported music service available on Google Home speakers or other Google Assistant-powered speakers.
Snapchat Ads Manager is the Snapchat self-ad platform that enables advertisers to place targeted ads on Snapchat. Snapchat Ads Manager has a minimum daily spend of 20 euros per day. Everyone can do Snapchat ads. Snapchat accepts credit card or paypal as payment methods. Snapchat has 3 campaign types:
AdStage this week launched a new product that brings the cross-channel advertising data into Google Sheets, starting at only $29/month.
